Event Space Optimization Manager

Organization - Hyatt Regency Dallas

At Hyatt, we believe our guests select Hyatt because of our caring and attentive associates.

The Event Space Optimization Manager is a key member of the hotel Sales and Events team responsible for maximizing the utilization, placement, and long-term value of meeting and event space.

The primary focus of this role is event space management and optimization rather than traditional guest room revenue management.

The position provides oversight throughout the group and event lifecycle, from inquiry and proposal through contracting, turnover, event planning, execution, and post-event review.

Working closely with Group Sales, Event Sales, Event Planning, Revenue Management, Banquets, and Hotel Operations, the Event Space Optimization Manager evaluates booking patterns, space utilization, program requirements, and operational considerations to ensure the hotel event space is deployed effectively.

The ideal candidate combines strong hotel event knowledge with analytical thinking and the ability to balance customer needs, sales opportunities, and the long-term utilization of the hotels event-space inventory.

• Manage and continuously review the hotels meeting and event space inventory to maximize utilization and preserve future selling opportunities.
• Review proposed function space placements to ensure groups are using the appropriate amount and configuration of space based on guestrooms, attendance, food and beverage contribution, meeting requirements, and overall business value.
• Partner with Sales and Events to create efficient booking patterns and minimize unnecessary or excessive space commitments.
• Evaluate rooms-to-space relationships and identify opportunities to improve space productivity.
• Identify opportunities to consolidate, relocate, divide, or reuse function space to create additional availability.
• Protect high-demand and premium function space by ensuring placement is appropriate to event size, value, timing, and requirements.
• Establish and monitor appropriate booking patterns, including arrival and departure timing, setup and teardown requirements, and use of pre-function and ancillary space.
• Identify opportunities to layer compatible programs and events while maintaining an exceptional guest experience.

• Participate in Daily Business Review and provide recommendations regarding function space availability, placement, conflicts, and booking exceptions.
• Review opportunities outside established booking guidelines and provide analysis to support leadership approval.
• Review Programs of Events and proposed space allocations before business progresses through the contracting process.
• Identify duplicate bookings, unnecessary holds, space conflicts, excessive setup periods, and other conditions that could limit future selling opportunities.
• Partner with Sales leadership when business requires exceptions to established booking guidelines.
• Ensure booking comments and documentation accurately reflect space decisions, approvals, conflicts, and agreed-upon solutions.
• Monitor tentative and definitive business for changes that materially affect the hotels future ability to sell space.

• Maintain active oversight of function space from initial proposal through turnover and event execution.
• Partner with Sales Managers during the proposal and contracting process to ensure space commitments accurately reflect anticipated program needs.
• Partner with Event Planning Managers following turnover to monitor changes in attendance, agenda, room sets, food and beverage requirements, and space utilization.
• Establish and monitor deadlines for tentative and final program…