Director, Demand Generation

Why Join Choice Digital

Choice Digital is growing fast, profitable, and scaling into new industries where modern disbursements are no longer optional – they’re essential.

Here’s why people love building their careers here:

• Proven growth: You’ll join a profitable company serving 300+ clients and rapidly expanding into new markets.
• Real impact: Your work will directly transform how money moves, solving inefficiencies that frustrate both businesses and customers.
• Culture of confidence: Enjoy a collaborative, casual environment where we balance autonomy with accountability.
• Future-focused: Help shape a rapidly evolving category – we’re not just part of the change, we’re leading it.

Raise the Bar. We pursue exceptional outcomes through clarity, focus, and discipline. We hold a high bar to do work that we’re genuinely proud of. High standards matter, but so does how it feels to meet them.

Lead with Integrity. We lead with integrity.
Right beats easy
, even when it’s hard, inconvenient, or invisible. When something feels off, we speak up. Mistakes are owned. Shortcuts are avoided.
Long‑term trust comes first.

Own the Outcome. We take ownership from start to finish
. If it’s ours, we own it. We don’t wait to be told. We figure it out, follow through, and make it happen. Fast, focused, and accountable.

Be Kind. Be Clear. Be Human. We succeed by supporting each other
, not stepping over each other. We have each other’s back and celebrate the climb. Together. We communicate clearly and confidently with each other, our clients and our customers. We give feedback with care, lift each other up, and assume good intent. Kindness is honesty with empathy,
accountability with respect
, and clarity that builds trust.

Choice Digital is seeking a Director of Demand Generation to take ownership of pipeline growth through data‑driven, multi‑channel programs. In this role, you’ll design and execute integrated campaigns, optimize our digital channels, and partner closely with Sales and Rev Ops to deliver measurable outcomes.

This is a hands‑on leadership role for a marketer who thrives on building demand engines, testing new approaches, and driving results. You’ll manage a small team and roll up your sleeves to execute campaigns, while also owning the metrics, reporting, and optimization that fuel scale.

• Own demand generation programs designed to deliver pipeline growth aligned with revenue targets.
• Forecast and report pipeline contribution in partnership with Sales and Rev Ops.
• Design and launch integrated campaigns across digital, email, paid media, ABM, content syndication, and events.
• Continuously test, measure, and optimize programs for ROI and conversion impact.
• Collaborate with Content and Product Marketing to align campaigns to buyer journeys.
• Oversee and optimize demand‑driving channels (paid, email, digital advertising, SEO/SEM).
• Own and optimize the Choice Digital website.
• Oversee and optimize field efforts (events, partner activations).
• Leverage personalization, intent data, and modern tools to improve targeting and engagement.
• Analytics & Optimization: Partner with Rev Ops to build dashboards, track campaign performance, and refine attribution models.
• Use data insights to double down on high‑performing tactics and retire underperforming ones.
• Build out the team, with potential to expand as programs scale.
• Foster a culture of testing, iteration, and accountability.
• Align with Sales on territory priorities, buyer insights, and lead follow‑up strategies.
• Partner with Product Marketing to ensure positioning is consistent and compelling across campaigns.

• 7‑10 years of progressive B2B demand generation or growth marketing experience (SaaS, fintech, or payments experience strongly preferred).
• Proven track record of owning pipeline goals and delivering measurable business impact.
• Strong hands‑on experience in multi‑channel campaign execution (paid, email, ABM, SEO/SEM, content syndication, events).
• Proficiency in Hub Spot (or similar marketing automation platforms), CRM, and analytics/reporting tools.
• Experience working with modern GTM stacks (e.g.…