Web Optimization Assistant Manager

We are GALLO – a family‑owned company with a 90+ year legacy, consistently recognized as a Glassdoor "Best Places to Work." With 130+ brands across wines, malts, spirits and ready‑to‑drink beverages, we are home to the #1 wine and spirits brands in the U.S. – Barefoot Wine & High Noon, and the official sponsors of the NFL, NHL, UFC, and PGA of America.

Job Details
Job Req
Job Type: Full‑time
Work Category:
Hybrid Telecommute
Application Close Date: 03/05/2026
Sponsorship:
Not Available
Compensation: $85,200 – $127,800

At Gallo, our digital leaders shape world‑class consumer experiences. You will guide web strategy and digital optimization, overseeing site experience, content development, and SEO/AEO to drive discoverability, engagement, and conversion. Your work will blend strategic vision with hands‑on execution—A/B testing, personalization, high‑traffic page optimization, and AI‑powered insights—to keep our digital presence ahead of the curve. You’ll collaborate across Brand, Creative, CRM, Media, and Mar Tech teams to deliver integrated, personalized, future‑ready journeys, ensuring technical, legal, privacy and accessibility compliance.

• Bachelor’s degree plus 3 years of digital, online/web marketing or e‑commerce experience reflecting increasing responsibilities; or Bachelor’s degree plus 2 years of Gallo Marketing or IT experience; or High School diploma or state‑issued equivalent plus 7 years of digital, online/Web marketing or e‑commerce experience.
• Experience working with CMS to manage and publish website content.
• Hands‑on experience with website CRO strategies and tools.
• Proficiency with Word Press, Commerce7, and Salesforce Commerce Cloud (SFCC).
• Solid understanding of HTML and CSS for troubleshooting and enhancing web content.
• Strong proficiency in Google Analytics, heat‑mapping platforms, SEO/AEO tools, and e‑commerce performance reporting.
• Required to travel up to 5% of the time for onboarding, training, meetings, and events, with or without reasonable accommodation.
• Required to be 18 years or older.

• Bachelor’s degree plus 5 years of web marketing and e‑commerce growth experience.
• B2C e‑commerce experience.
• Experience with CMS such as Word Press, Salesforce Commerce/Marketing Cloud, comfort building pages and implementing UX elements.
• Strong understanding of technical and content‑led SEO fundamentals, keyword strategy, metadata, crawl indexing, schema, and competitive analysis.
• Familiarity with AI‑powered search mechanics, LLM‑driven insights, and AEO/GEO content strategies.
• Strong communication skills with the ability to articulate web strategy, optimization rationale and test insights to technical and non‑technical partners.
• Experience using analytics platforms such as GA4, heat‑mapping tools (Hotjar, Contentsquare), and dashboarding tools for reporting and insight generation.

We offer a competitive compensation package, medical and dental coverage, 401(k) plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more. Details will be provided before your first interview.

• The company does not sponsor employment‑based visas for this position now or in the future.
• Actual compensation within the stated range will be determined by education, experience, skills and market data; the role may include bonuses or incentive plans.
• The position will be based in the specified location(s) with occasional telecommuting. You should live within a commutable distance.
• Job postings are open to internal candidates for a minimum of 5 days and external candidates for a minimum of 3 days, unless otherwise required.

Gallo is committed to equal employment opportunity and prohibits discrimination on the basis of race, color, national origin, ancestry, creed, religion, physical or mental disability, sexual orientation, gender identity, age, gender expression, gender, pregnancy, marital status, sexual orientation, military status, or any other protected status. Gallo will provide reasonable accommodation for candidates with disabilities during the recruiting process. If you need assistance, please contact .

Gallo is enrolled in the Department of Homeland Security's E‑Verify program and will use it to verify the employment eligibility of all newly hired employees as required. Right to work and Employee Polygraph Protection Act statements apply.