Director, Analytics Enablement

RAPP Dallas is looking for a Director, Analytics Enablement to join our award-winning Marketing Sciences team.

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next‑generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well‑being.

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award‑winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

The Director, Analytics Enablement supports the collection and activation of analytics data across RAPP client projects, providing consultation and technical solutions to fulfill measurement and reporting goals. This person will architect, build, and maintain tracking implementations, conventions and taxonomies, and technical documentation leveraging best practices in digital analytics. Additionally, the Director will act as a resident expert on the collection of accurate data through experience in a variety of platforms including ESPs, digital media, web analytics, and tag management systems.

At RAPP, Analytics Enablement exists at the intersection between analytics and technology, as a critical capability of our Marketing Sciences division.

• Directly interfaces with client and partner contacts, communicating in a manner to inspire confidence while maintaining detailed documentation following all discussions
• Authors client‑facing business‑centric documents including well‑designed presentations, BRDs, use cases / user stories, and issue post‑mortems
• Educates clients and agency colleagues on industry changes relevant to analytics and data privacy, including loss of cookies, Apple MPP & LTP, consent management, Google Privacy Sandbox, and the role of AI in digital measurement
• Performs discovery of client marketing and technology ecosystems, business goals, and personnel resources
• Authors and maintains campaign naming and URL tagging conventions and taxonomies
• Conducts tag management implementation and validation through platforms including Google Tag Manager and Ensighten
• Advises on CRM and email marketing measurement using tools including Salesforce Marketing Cloud and Litmus Email Analytics
• Advises on mobile app measurement and attribution instrumentation for platforms including Branch MMP, Apps Flyer, Kochava, and Adjust
• Advises on digital media tracking based on experience with Google Marketing Platform (Campaign Manager, DV360, and Ads), other DSPs, Microsoft Ads, Facebook Ads, Pinterest Ads, Twitter Ads, and Linked In Ads
• Conceives of tracking architecture for client initiatives and campaigns, producing flow diagrams and technical specifications, thereby allowing both digital and offline interactions to be tracked, analyzed, and optimized
• Authors tracking and tagging implementation documentation for client in‑house teams, client/agency partners, and internal development resources, including clear details that can be easily translated into a test plan for tracking QA purposes
• Provides comprehensive validation of all tracking implemented across client initiatives to ensure measurement accuracy

• At least 7-10 years of analytics and technology experience, preferably 3+ years with an Advertising, Marketing, Analytics, or Digital Media firm
• Automotive marketing experience a plus
• An understanding of core marketing analytics concepts including impressions, clicks, pageviews, events,…