Global Digital Media Principal

At Bluebeam, we empower people to advance the way the world is built. We create smart software solutions that make construction sites more efficient, connected, and safe, and improve the lives of design and construction professionals everywhere.

The Global Digital Performance Media Principal is a hands‑on, results‑driven leader responsible for driving demand generation and measurable business growth for our SaaS technology supporting all sister brands. This role requires deep expertise in search engine marketing (SEM), search engine optimization (SEO), digital channel optimization, analytics, tagging, and advanced measurement enablement.

Crucially, this leader will pioneer strategies to ensure our brands, content, and campaigns are discoverable not just by search engines, but by AI‑powered answer engines—the new gatekeepers of digital visibility. As a critical leader of the Global Demand Generation team to jump in on day one to drive change across all Nemetschek brands while building a scalable Performance Media team, systems, and processes around them.

• Lead the development and execution of digital performance media campaigns across paid search, SEO, social, programmatic display, and other emerging digital channels with expertise in channel optimization across platforms (e.g., Google Ads, Microsoft Ads, You Tube, Meta Ads, Linked In Ads)
• Own digital paid channel optimization, continuously testing and refining tactics to improve both media and business targets (e.g., increasing conversion rates, optimizing acquisition costs, pipeline acceleration, and maximizing ROAS)
• Oversee daily, hands‑on management of SEM campaigns, including analysis (leveraging tools like SEMRush), multi‑campaign set‑up (Search PPC, PMAX, digital display, Demand Gen, etc.), bid management, creative optimization, conversion strategy, and reporting.
• Build full lifecycle media campaigns tailored to target segments/ICP models to support and facilitate customer journey acceleration (e.g., Awareness, Consideration, Conversion, Expansion).
• Deep understanding of B2B CRM platforms and offline conversion tracking, with the ability to adapt media and attribution strategies as third‑party cookies are phased out. Skilled in tracking leads through the full funnel and optimizing for quality metrics such as sales‑qualified leads (SQLs), not just platform conversion volume.
• Content Strategy – Design a precise content strategy, including what individual pieces need to be created based on solutions and audiences, how and where to distribute them, and how to measure success.

• Set up and own advanced tag management solutions (e.g., Google Tag Manager GA4, etc.) to ensure accurate tracking, measurement, and attribution of all digital media activities.
• Manage media and conversion attribution from first touch, last touch, and multi-touch attribution to maximize media performance and attribute media impact on business outcomes from the marketing pipeline and attribution to conversion on revenue.
• Own the build and optimization of analytics dashboards and views in GA4 and Looker while partnering with the Director of Data Analytics & Insights on advanced views (e.g., Tableau, Power BI) to deliver actionable insights
• Strategically guide and optimize reporting dashboards (Google Analytics, Looker, Tableau, or similar) to deliver actionable insights to stakeholders of all sister brands.
• Collaborate with cross‑brand leadership on media budget strategy, allocation, and forecasting to ensure efficient capital deployment across channels and alignment with growth objectives.

• Collaborate cross‑functionally with product, creative, analytics, and sales teams to ensure digital media strategies are integrated with broader marketing and business objectives.
• Build and develop a high‑performing team of digital marketing professionals, fostering a culture of experimentation, accountability, and continuous improvement.
• Stay ahead of digital marketing trends, search engine algorithm updates, and especially the evolving landscape of AI‑powered content…