Director, Marketing Automation

Overview

DEPARTMENT: Marketing
POSITION: Director, Marketing Automation
REPORTS TO: SVP B2C Marketing
SUPERVISES: Yes
JOB CLASS: Exempt

The Director, Marketing Automation serves as a strategic enterprise leader and functional owner of Wondr Health’s marketing automation ecosystem. This role drives the vision, governance, and execution of marketing automation across the organization, ensuring alignment with enterprise growth objectives and customer experience excellence. The Director will lead the implementation and optimization of the core marketing automation platform, establishing best practices and enabling scalable, data-driven adoption and engagement strategies.

This position partners closely with Marketing, Product, IT, and other business units to deliver integrated, automated campaigns that accelerate participant acquisition, enrollment, engagement, and retention.

• Enterprise Leadership & Strategy
• Define and champion the Marketing Automation Center of Excellence, setting enterprise-wide standards, governance, and performance benchmarks.
• Serve as the functional leader for marketing automation, influencing cross-functional priorities and ensuring alignment with organizational goals.
• Partner with senior leadership to integrate automation strategies into broader marketing and business plans.

• Platform Ownership
• Lead the implementation, configuration, and optimization of the marketing automation platform, ensuring seamless integration with CRM and other enterprise systems.
• Establish robust workflows, QA processes, and documentation for automated journeys across channels (email, SMS, push notifications, print, etc.).
• Drive platform innovation by leveraging advanced capabilities for AI personalization, segmentation, and lifecycle marketing.
• Own platform operational health, incident triage, and work cross-functionally to provide resolution.

• Campaign Execution & Optimization
• Oversee ideation, development, and flawless execution of automated campaigns that enhance participant experience and deliver measurable ROI.
• Implement rigorous A/B and multi-variant testing and performance analytics to optimize touchpoint conversions and overall adoption and engagement.
• Partner with analytics for campaign measurement standards (tagging, attribution inputs) and definition of KPIs and dashboard inputs.
• Collaborate with creative and content teams to ensure templates and messaging align with brand standards and audience insights.

• Team Leadership
• Build, supervise and mentor a high-performing marketing automation team, fostering a culture of innovation, accountability, and continuous improvement.
• Manage external resources and vendor relationships to support platform enhancements and campaign execution.

• Compliance & Data Integrity
• Ensure adherence to data privacy regulations and compliance standards across all automated marketing activities.
• Maintain reputation monitoring, deliverability, data hygiene and governance practices to support accurate segmentation and reporting.

• Strategic enterprise leadership with ability to both lead and influence cross-functional priorities.
• Deep expertise in marketing automation platforms, with Iterable experience strongly preferred.
• Advanced understanding of rules-based workflows, AI personalization, and lifecycle marketing.
• Data-driven decision-making and strong analytical skills.
• Exceptional project management and organizational capabilities.
• Collaborative mindset with proven ability to lead cross-functional initiatives.
• Strong written and verbal communication skills; ability to present to executive stakeholders.

Education:

• Bachelor’s degree in Marketing, Business, Technology, or related field (Master’s degree preferred).

Experience:

• 10+ years of progressive marketing experience, including 5+ years in marketing automation leadership roles.
• Proven success implementing and managing Iterable or similar enterprise-grade automation platforms.
• Expertise in email marketing, lead nurturing, and multi-channel campaign orchestration.
• Familiarity with CRM integrations and data governance best practices.

Preferred:

• Experience in health, technology, or consumer-focused…