Lifecycle Marketing Manager

Job Description

Jiffy is looking for a Lifecycle Marketing Manager to own and scale how we engage, convert, and retain customers across their entire journey. This role is critical to turning acquisition into repeat revenue, higher LTV, and long-term brand loyalty.

You will design and operate lifecycle programs across email, SMS, and in-product touchpoints balancing automation with creativity, and data with empathy. This is a highly cross‑functional role that partners closely with paid media, SEO, product, analytics, and merchandising to ensure every customer interaction feels timely, relevant, and valuable.

This role is ideal for someone who loves both systems and storytelling, and wants real ownership over a core growth lever.

This role follows a hybrid work model with a requirement of a minimum of three (3) days per week onsite
. Employees should expect to work regularly from the office to support collaboration and business needs.

• Own and evolve Jiffy’s lifecycle marketing strategy across email, SMS, and other owned channels.
• Design and manage full‑funnel lifecycle programs, including onboarding, activation, conversion, retention, reactivation, and win‑back.
• Build and optimise automated journeys using behavioral, transactional, and preference‑based triggers.
• Develop lifecycle messaging that educates, inspires, and supports creators and small business customers—not just discounts.
• Partner with paid social, SEO, and content teams to align lifecycle efforts with acquisition and demand creation strategies.
• Collaborate with product, merchandising, and analytics teams to ensure lifecycle messaging reflects inventory, promotions, and customer intent.
• Own experimentation and testing across subject lines, messaging, offers, timing, and channel mix.
• Analyse performance across lifecycle KPIs (conversion rate, repeat purchase rate, LTV, churn, engagement) and translate insights into action.
• Maintain a strong cadence of reporting and communication to keep stakeholders aligned on performance and learnings.
• Ensure best practices around deliverability, compliance, and customer experience.

• 4+ years of experience in lifecycle, CRM, or retention marketing roles.
• Hands‑on experience managing email and SMS programmes for an e‑commerce or consumer brand.
• Strong analytical skills with experience using analytics platforms and spreadsheets to track and interpret performance.
• Experience building and managing automated customer journeys.
• Excellent written communication skills with a strong sense of voice, tone, and messaging hierarchy.
• Ability to manage multiple initiatives in a fast‑paced environment.

• Experience with lifecycle platforms such as Klaviyo, Braze, Iterable, or similar tools.
• Experience supporting creator‑, SMB‑, or prosumer‑focused audiences.
• Familiarity with segmentation, personalisation, and behavioural targeting at scale.
• Comfort working cross‑functionally with product, paid media, and analytics teams.
• Builder mindset with a desire to test, iterate, and continuously improve lifecycle programmes.
• Experience in high‑growth or startup environments.

• Opportunity to grow company market share through innovation in the rapidly evolving e‑commerce, AI, and image processing space.
• Thrive in a collaborative, high‑growth environment where your ideas directly influence how Jiffy evolves as a leading e‑commerce destination.
• High visibility and influence in solving complex problems and delivering cutting‑edge solutions resulting in direct impact on Jiffy’s seamless customer experience.
• Access to career development opportunities in a company that invests deeply in professional growth.

The base compensation for this role is expected to range from $130,000 to $160,000 per year. Actual compensation will be based on a variety of factors, including skills, experience, qualifications, and overall fit for the role.
Total compensation may include base salary, performance‑based bonuses, equity, and benefits. Final offers are tailored to each candidate and take into consideration their background and years of experience.

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