Digital Marketing Manager

The Manager Digital Marketing is a first-level manager that leads digital performance marketing initiatives with a focus on search engine management and optimization, paid social, and emerging search strategies. This role is responsible for managing the development and execution of digital campaigns that increase visibility, engagement, and conversion performance by overseeing team activities, optimizing digital marketing investments, and ensuring alignment with broader marketing and business objectives.

• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time
• Please note that we will NOT provide relocation assistance (Candidates are expected to relocate on own 3 weeks from time of offer acceptance)
• Employees are required to report in office 4 days a week / 7834 CF Hawn Freeway | Dallas, Texas 75217 (NO NEGOTIATION)
• This is a direct hire role;
  We are NOT open to employing through contractor or agency

• Develop and implement comprehensive search engine optimization and paid media strategies aligned with company objectives.
• Lead technical audits and coordinate with development teams to implement site optimizations.
• Manage on-page optimization efforts including metadata, schema markup, internal linking, and content structure.
• Plan, execute, and optimize paid search campaigns across platforms such as Google Ads and Microsoft Ads.
• Develop and manage paid social strategies across relevant platforms including Linked In, Meta, Pinterest, and others as applicable.
• Oversee full-funnel digital campaigns, including awareness, consideration, conversion, and re-targeting initiatives.
• Manage digital marketing budgets, bidding strategies, and forecasting to maximize return on investment.
• Monitor and improve KPIs and overall performance metrics.
• Conduct testing on ad copy, landing pages, and audience segmentation to improve campaign effectiveness.
• Analyze performance data and adjust strategies to optimize results.
• Stay current on industry trends, including AI-driven search and generative engine optimization practices.
• Develop defined processes and tools for ROI measurement, lead management, and performance tracking.
• Collaborate with cross-functional teams including Marketing, Sales, IT, and Legal to ensure campaigns meet brand standards and compliance requirements.
• Perform other duties as needed.

• Bachelor’s degree in a related field or equivalent education and/or experience.
• 6 to 8 years of relevant digital marketing experience or equivalent education and/or experience.
• 1 to 3 years of management experience.

• Requires specialized depth and/or breadth of expertise in digital performance marketing, including SEO, SEM, and paid social.
• Focused on and responsible for their team’s productivity and collective impact.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication, problem solving, and organizational skills.
• Able to multitask, prioritize, delegate, and manage time effectively.
• High level of integrity and discretion in handling sensitive and confidential data.
• Proficient using Microsoft Office Suite products and digital marketing analytics tools.