Senior Marketing Automation Specialist

Who We Are Working at Reece & Fortiline means being part of a growing global company that brings our purpose and values to life every day. We celebrate our team members living our values and provide opportunities to build a long and remarkable career. We’re proud to support essential industries helping bring clean air and water to everyone. To learn more about our purpose and values, visit our career site at  support of improving CX, lifecycle marketing, and digital optimization across Reece USA, this role will serve as the primary liaison between Marketing and IT teams to help operationalize scalable customer journeys, marketing automation, platform connectivity, and digital experience improvements across all divisions.

This role is responsible for helping build the foundation for lifecycle marketing and the future digital customer experience at Reece through automation, customer segmentation, reporting, website optimization, platform coordination, and customer journey development.

Key Responsibilities Marketing Automation & Lifecycle Marketing Build, execute, and optimize automated customer journeys across all Reece divisions

Develop triggered automation programs tied to customer behaviors, purchase history, branch interactions, events, website engagement, and customer feedback

Support lifecycle marketing initiatives including post-purchase engagement, reactivation, event follow-up, and customer retention programs

Develop and maintain customer segmentation strategies to support personalized communications and customer journey optimization

Establish best practices for automation workflows, audience segmentation, campaign execution, and lifecycle communications

Support A/B testing and customer journey experimentation to identify engagement opportunities and friction points

Marketing Technology & Platform Coordination Partner closely with IT to support integration and optimization of marketing platforms and customer data flows

Support ongoing platform transition initiatives including Builder.io to Contentful, Salesforce to Dynamics, and customer data integration into Snowflake Assist with testing and optimization of new digital tools, automation capabilities, and CX technologies

Support optimization of Reece’s marketing technology ecosystem in partnership with IT Identify opportunities to reduce manual processes, streamline workflows, and improve operational efficiency through automation and digital optimization

Customer Experience & Digital Optimization Partner with Marketing and IT teams to improve customer journeys across digital and in-branch experiences

Help identify customer friction points and opportunities to improve usability, engagement, and communication effectiveness

Conduct ongoing website audits and identify opportunities to improve digital experience, content organization, customer navigation, and conversion paths

Collaborate with Marketing Specialists on identifying website content gaps and digital optimization opportunities

AI & Innovation Support evaluation and implementation of AI-powered marketing tools, automation opportunities, and digital CX enhancements

Partner with Marketing and IT leadership to identify innovative technologies and scalable automation practices that position Reece at the forefront of digital customer experience and marketing operations

Key Competencies and Skills Required Ability to build and scale a modern marketing technology ecosystem

Strong cross-functional collaboration skills, particularly with ITAbility to balance hands-on execution with strategic system thinking

Strong project management and organizational skills

Analytical rigor with a focus on continuous improvement and CX optimization

Detail-oriented, proactive, and able to operate in a fast-paced, evolving environment

Strong communication skills with ability to influence stakeholders across all levels

Demonstrates learning agility, innovation, and a solutions-oriented mindset

Experience with Martech tools such as Builder.io / Contentful CMS, Salesforce / Dynamics CRM, Marketing Cloud or equivalent email platforms, Tealium, Power BI, Google Analytics, Highspot, and Monday.com

Minimum Qualifications Bachelor’s…