Senior Lead, SEO & Answer Engine Optimization; AEO

Job Summary

AMN Healthcare is seeking a Senior Lead, SEO & Answer Engine Optimization (AEO) to own our organic search and AI discovery strategy across web properties. As LLMs and AI‑powered search reshape how healthcare professionals and workforce decision‑makers find information, this role will architect a modern search program that drives visibility, authority, and citation share across traditional SERPs, AI Overviews, ChatGPT, Gemini, Perplexity, and emerging platforms.

Sitting at the intersection of technical SEO, content strategy, AI search optimization, and digital product marketing, you'll partner cross‑functionally with Engineering, Product, Analytics, OMNI, and Content teams to lead the strategy, execution, and measurement that ensures AMN is discoverable, citable, and authoritative – everywhere candidates and clients search today.

• Own the design and execution of a multi‑quarter SEO and AEO roadmap – including priorities, success metrics, and operating models across , Workwise.ai, and supporting digital properties.
• Define success beyond traffic: measure and report on AI visibility, citation share, brand authority, and downstream impact (conversions, applications, pipeline) across traditional and AI‑powered search environments.
• Monitor and optimize citation share across LLMs (ChatGPT, Gemini, Perplexity) and AI Overviews, developing strategies to increase AMN’s presence in AI‑generated answers and summaries.
• Lead technical SEO strategy across crawlability, indexation, site architecture, canonicalization, XML sitemaps, and robots directives to maximize organic and AI discoverability.
• Design, deploy, and validate structured data and schema markup to improve visibility in both traditional SERPs and AI‑powered search experiences.
• Establish clear guidance for how AMN content should be created, structured, optimized, and distributed to maximize visibility in AI‑generated responses.
• Create citation‑ready content with clear entities, definitions, comparisons, and evidence blocks that AI models can easily extract and reference.
• Partner with Content and Brand teams to execute keyword gap analyses, content briefs, and topical authority mapping aligned to candidate and client search intent.
• Ensure web content management systems, landing pages, and templates adhere to SEO/AEO best practices and support lifecycle marketing objectives.
• Build and maintain SEO/AEO measurement frameworks and dashboards using GA4, Google Search Console, SEMrush, Bright Edge, Profound, and emerging AI search analytics tools.
• Design and run A/B tests, personalization experiments, and content experiments to lift rankings, conversions, and engagement across web and Passport.
• Track and report on AI‑driven traffic sources, keywords, and referral patterns (AI Overviews, ChatGPT, Gemini, Perplexity) to inform content strategy and measure authority beyond traditional SERPs.
• Work cross‑functionally with Product, Engineering, OMNI, Analytics, Brand, and Paid Media teams to align search and discovery efforts with broader business goals.
• Balance and prioritize multiple projects across internal and external resources, including agency partners and vendor relationships.
• Serve as an internal subject matter expert on modern search, AEO, and AI discovery – educating stakeholders and embedding best practices into roadmaps, sprint planning, and content workflows.

• 7+ years of experience in SEO, digital marketing, or organic growth – with demonstrated expertise in technical SEO, content strategy, and site architecture.
• Hands‑on experience with AEO/GEO – including optimizing for AI Overviews, LLM citation, and emerging AI‑powered discovery platforms.
• Proficiency with SEO and analytics tooling: GA4, Google Search Console, SEMrush, Bright Edge, Screaming Frog, Ahrefs, Profound, and/or similar platforms.
• Experience with structured data strategy (schema markup, entity optimization) to improve SERP and AI readability.
• Strong understanding of web content management systems, landing page optimization, and conversion rate optimization methodologies.
• Strong analytical mindset – comfortable interpreting performance data, running…