Digital Marketing Specialist

Position: DIGITAL MARKETING SPECIALIST
Join the largest manufacturer of tile and natural stone in the United States and watch your career stand out with Dal-Tile, a subsidiary of Mohawk Industries.

Our close-knit team of dedicated professionals has made us the success we are today. In exchange for their hard work, we support our people with a family-friendly work environment, a commitment to promoting from within, unique benefits that go beyond just medical and dental, and a belief that every employee deserves a productive life outside of work. If this sounds outstanding to you, take the first step forward and explore a career with Dal-Tile.

The  
** Digital Marketing Specialist
** supports the execution of digital marketing strategies designed to drive traffic, improve search visibility, and generate high-quality leads. This role plays an important part in managing both
** paid and organic search initiatives** , including campaign planning, performance optimization, and analytics.

Working closely with marketing, creative, and web teams, the Marketing Specialist will help execute digital campaigns across platforms such as  
** Google Ads, Meta, and Bing** , while ensuring search marketing efforts align with brand and business goals.

** Key Responsibilities*
* ** Paid Search & Digital Campaign Management*
* + Plan, build, and optimize paid search campaigns across platforms including Google Ads, Meta, and other digital advertising channels.

+ Manage and monitor paid search and paid social campaigns to ensure performance and budget efficiency.

+ Conduct A/B testing to improve ad copy, creative, targeting, and overall campaign performance.

+ Track and report on key performance metrics including CTR, CPC, conversion rate, ROAS, and CPA.

** Search Engine Optimization (SEO)*
* + Conduct keyword research to support both paid and organic search strategies.

+ Assist with on-page SEO optimization including meta tags, headers, image alt text, and internal linking.

+ Ensure SEO best practices are implemented across blogs, landing pages, and product pages.

+ Monitor website performance using tools such as Google Search Console and Bright Edge.

** Data Analysis & Performance Reporting*
* + Work with analytics teams to analyze campaign performance and identify actionable insights.

+ Support reporting efforts by maintaining dashboards and performance tracking tools.

+ Partner with web developers to ensure proper tracking, tagging, and campaign attribution.

** Cross-Functional Collaboration*
* + Collaborate with creative and brand teams to develop effective digital ad content aligned with campaign goals.

+ Support integrated marketing campaigns by aligning SEM tactics with broader marketing initiatives.

+ Facilitate internal requests and ensure campaign deliverables are executed on schedule.

+ Perform other duties as assigned.

** Required Education & Experience*
* + Bachelors degree in Marketing, Business, Communications, or a related field, or equivalent experience.

+  
** 24 years of digital marketing, SEM, or related experience.*
* + Experience working with digital marketing tools and platforms such as  
** Google Ads, Meta Ads Manager, and Bing Ads
** preferred.

+

Experience with  
** Google Analytics, Google Tag Manager, and reporting dashboards
** preferred.

+ Google Ads certification is a plus.

** Competencies*
* + Strong understanding of digital marketing practices, SEO strategies, and paid search advertising.

+ Analytical mindset with strong attention to detail and performance measurement.

+ Excellent communication, organization, and problem-solving skills.

+ Ability to manage multiple projects and prioritize tasks in a fast-paced environment.

+ Demonstrates professionalism, integrity, and discretion when handling sensitive information.

+ Proficient in  
** Microsoft Office Suite** .

We offer competitive salary and a comprehensive benefits package, career opportunities, and an environment of creativity and growth. Examples include:
Company Match on 401k,Employee Purchase Discount, and Tuition Reimbursement.

Dal-Tile is a proud supporter of our U.S. military, veterans and their families - Thank You for Your Service!

Active military, transitioning service members and veterans are strongly encouraged to apply.

Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Dont Work participant.

** Job Type
** Professional Opportunities

** Req
** 91147