Digital Product Manager Lead
Listed on 2026-06-03
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IT/Tech
Digital Marketing, Data Analyst
Position Overview
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Digital Product Manager Lead within PNC's Private Bank Digital organization, you will drive discovery and delivery of digital experiences purpose‑built for our ultra‑high net‑worth clients and the advisors who serve them.
In this role, you’ll lead the Hawthorn Family Office digital development team, shaping the product vision, uncovering client and advisor needs, and delivering capabilities across an exclusive suite of digital tools designed for PNC Private Bank’s Family Office segment. This position may be based in the following locations:
Pittsburgh, PA;
Cleveland, OH;
Phoenix, AZ;
Columbus, OH;
Philadelphia, PA;
Charlotte, NC;
Atlanta, GA;
Orlando, FL;
Tampa, FL; or Dallas, TX.
- Executes digital strategy across business segments to optimize digital experience, leveraging design thinking and other best practices.
- Monitors the marketplace to assess digital experience trends and results in order to recommend new digital experiences or enhancements to existing experiences. Prioritizes and decisions recommendations. Supports business case development.
- Develops and designs the features of new or existing digital experiences to take advantage of an identified market need or opportunity. Manages the development, production, roll‑out or promotion of digital experiences.
- Partners with key stakeholders including Product, Technology, MIS, Line of Business, Marketing and other internal service partners as well as external stakeholders to ensure all digital experiences meet their strategic goals. Participates in product‑specific marketing initiatives. May participate in client facing activities. As part of the first line of defense, supports risk management, compliance, and audit needs.
- Supports business, financial, and customer experience results of digital experiences and effectively recommends modifications in experiences and/or marketing to improve results.
- 5+ years of industry‑relevant experience; university / college degree or equivalent combination of education, certification, and experience.
- Knowledge of enterprise risk management and compliance requirements.
- Agile Web Development
- Business Requirements Documentation (BRD)
- Data Visualization
- Digital User Experience
- Employee Engagement
- IT Architecture
- Java Script
- Wire framing
- Business Acumen
- Competitive Environment
- Data Gathering and Reporting
- Design Thinking
- Effective Communications
- Innovation
- Knowledge Of Product Line
- Marketing Strategy and Positioning
- Product Development Life Cycle
- Project Management
- Solutions Development
Roles at this level typically require a university / college degree, with 5+ years of industry‑relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job‑specific certification(s), and experience (including military service) may be considered.
EducationBachelors
CertificationsNo Required Certification(s)
LicensesNo Required License(s)
Pay TransparencyBase Salary: $65,000.00 - $. Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.
BenefitsPNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full‑time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long‑term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account;
backup child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including…
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