Lead Marketing Manager, SEO

Position Overview

We re looking for a Lead Manager of SEO & GEO who is equally comfortable building a SEO strategy in a Google Doc and shipping a structured data fix in collaboration with an engineer. You will own CARE s organic search presence end-to-end — from identifying opportunities to seeing them through to production — and be a key voice in how AI-driven search and answer engines shape our future growth.

This is not a strategy-only role. We expect you to be hands-on keyboard, deeply analytical, and relentlessly execution-focused.

• Organic Growth: Build and execute the SEO roadmap across technical, content, and off-page. Own the numbers: traffic, rankings, conversions. No handoffs, no excuses.
• AI-Optimized Search (AIO): Define and drive CARE s strategy for visibility in AI-generated results — Google AI Overviews, ChatGPT, Perplexity, and whatever comes next. Optimize entity coverage, content structure, and schema to ensure we re the answer, not just a result.
• Technical SEO: Run audits, triage issues, and ship fixes. Partner with engineering from requirements through QA — you write the tickets, you join the sprints, you own the outcome. SEO is built into the product lifecycle, not bolted on afterward.
• Content & On-Page: Own the full cycle from keyword brief to published page. Build scalable frameworks for programmatic SEO across CARE s care categories. Every page should earn its index.
• Cross-Functional Influence: Be the SEO authority for Product, Engineering, Marketing, and Data. Align with Paid on SERP strategy. Build dashboards that make organic performance hard to ignore.

Experience

• 7-10+ years of SEO experience
• Proven track record of driving significant organic traffic and revenue growth at scale
• Direct experience working within or alongside engineering/product teams in an agile environment
• Demonstrated experience with AI search optimization (AIO, LLM-based search, featured snippets, entity optimization)

Technical Skills

• Expert-level proficiency with SEO tools:
  Google Search Console, Ahrefs, Semrush, Screaming Frog, Botify, or similar
• Comfortable reading and writing HTML, CSS basics, and structured data (JSON-LD/Schema.org)
• Proficiency with analytics platforms (GA4, Looker, Tableau, or similar)

Soft Skills & Mindset

• A bias for action — you move fast, test, learn, and iterate
• Strong communicator who can translate complex SEO concepts for non-technical stakeholders and write airtight engineering tickets
• Project management chops — you can manage multiple initiatives simultaneously without dropping the ball
• Entrepreneurial ownership mentality: you treat the organic channel like it s yours to build
• 1–2 years in a lead or manager-level role are a nice to have, you will be cross collaborating heavily with product and engineering teams

Hybrid - In office MW&T

Dallas, TX | Austin, TX

For a list of our perks and benefits, additional details may be available upon request.

Available in 21 countries,  is one of the largest providers of online services for finding family care and care jobs, spanning in-home and in-center care solutions. Since 2007, families have relied on  for an array of care for children, seniors, pets, and the home. Designed to meet the evolving needs of today’s families and caregivers, the Company also offers customized corporate benefits packages to support working families, household tax and payroll services, and innovations for caregivers to find and book jobs.  

is an IAC company (NASDAQ: IAC).

Salary Range: $120,000 - $135,000
The base salary range above represents the anticipated low and high end of the national salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of ’s total compensation package for employees. Other rewards may include annual bonuses and short- and long-term incentives.

In addition,  provides a variety of benefits to employees, including health insurance coverage, life, and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).