Assistant Director, Digital Experience

Assistant Director, Digital Experience Skip to main content# Career Opportunities Assistant Director, Digital Experience page is loaded## Assistant Director, Digital Experience Apply locations:
Eastfield Campus:
Cedar Valley Campus:
Richland Campus time type:
Full time posted on:
Posted Yesterday time left to apply:
End Date:
June 15, 2026 (12 days left to apply) job requisition :
R12883## ## All Job Postings will close at 12:01 a.m. CT on the specified Closing Date.
** Weekly Work Hours
** 40
* * Compensation Range
** Staff Range N07
** Salary Minimum**$77,200.00 Annually
** FLSA
* * United States of America (Exempt)
** Position Type
** Staff
* * Position /

Job Summary
** The Assistant Director, Digital Experience is responsible for ensuring digital work is effectively prioritized, governed and executed across channels in alignment with institutional standards and user needs. The position requires strong operational judgment, leadership skills, and the ability to balance strategy, governance and delivery in a complex, multi-stakeholder environment.
** Essential

Duties & Responsibilities
*** Oversee the daily design, functionality, and user experience of the college website by ensuring work is prioritized correctly, standards are applied consistently and the web team is supported in developing intuitive, accessible and effortless digital experiences that enable students and employees to succeed.
* Ensure user-centered design principles and research insights are incorporated into digital experience decisions. Partners with design, UX and analytics leads to implement evidence-based improvements to enhance usability and user satisfaction.
* Enhance the online visibility and organic search ranking of Dallas College’s websites. Implement strategies to optimize website content, structure, and technical elements, aligning them with search engine algorithms and user intent. Play a key role in driving increased organic traffic and ensuring our digital presence effectively reaches our target audiences.
* Collaborate with cross-functional teams, including marketing activation, creative services, and communications to ensure the website reflects the brand's messaging, values, and offerings. Collaborate with developers and IT teams to ensure the website is technically sound, responsive, and secure, and address any technical issues promptly.
* Works with stakeholders across the college to ensure the website and marketing platforms meet all federal, state, local and college guidelines, including accessibility of the college’s website.
* Translate the organization’s long-term vision and goals into actionable priorities, operational models and plans. Ensure strategic goals are reflected consistently across the website and digital channels through alignment, governance and delivery.
* Utilize data-driven insights and analytics to inform prioritization, evaluate outcomes and support effective decision-making processes across the organization’s digital platforms.
* Provide oversight and coordination of projects to ensure they’re planned, prioritized and delivered effectively through established processes and shared accountability, and within the predetermined goals and objectives.
* Through data analysis, collaboration with cross-functional teams and the implementation of best practices, drive continuous improvement initiatives that lead to sustained organizational growth and success. Streamline marketing operations, enhance efficiency and eliminate inefficiencies to reduce rework, repeated decision-making and achieve increased productivity, increased employee satisfaction and increased client satisfaction.
* Build and maintain strong, positive relationships with internal clients. Responsibilities include being a key point of contact for clients, addressing their inquiries and concerns promptly, and ensuring exceptional customer service at all times.
* Establishes and maintains clear decision frameworks, digital standards and escalation paths to ensure decisions are made at the appropriate level, documented when exceptions are required and applied consistently. Supports leaders in navigating ambiguity while reducing rework and repeated…