Marketing and Call Center Analyst

We are seeking a detail-oriented Marketing & Call Center Data Operations Analyst to develop reporting and insights on patient acquisition and experience, while ensuring accurate provider and practice information across key healthcare and local discovery platforms such as Zocdoc, Google Business Profiles, Yelp, and Health grades.

Reporting to the Director of Performance Marketing & Analytics, this role partners with Marketing, IT, Call Center, and other teams to build scalable reporting, improve data quality, and support process automation. With approximately 50% of appointment volume driven by Marketing and the Call Center, this position plays a critical role in identifying growth opportunities, supporting patient access, and improving marketing performance across a growing multi-location organization.

This role has dual reporting responsibilities to Performance Marketing & Analytics and the Call Center.

• Analytics & Reporting
  • Partner with stakeholders to identify and prioritize core reporting areas
  • Collect and document report requirements, including KPIs and definitions, time-series data points, and core decisions that will be derived from reporting
  • Design and prototype, review and revise reports based on stakeholder feedback
  • Determine report scale and implementation: i.e. enterprise reporting vs monthly excel sheet
  • Work with Director of Performance Marketing and Analytics and IT to document and develop data requirements needed to support reporting
  • Test and validate report drafts and prototypes
  • Complete final review and sign off with stakeholders
  • Listings and healthcare platform analytics & reporting
    • Develop dashboards and reports to track:
      • Listing accuracy and completeness
      • Update timelines and operational performance
      • Trends in bookings, calls, and patient acquisition
    • Listings & Profile Management:
      • Own end-to-end management of provider and practice listings across platforms such as Zocdoc, Google Business Profiles (GBP), Yelp, and Health grades
      • Maintain accurate and up-to-date information including provider details, specialties, insurance participation, hours, and booking links
      • Manage onboarding and offboarding of providers across all platforms

• Data Quality & Integrity
  • Maintain a centralized dataset of providers and practice information
  • Perform regular audits to identify missing, duplicate, or inconsistent listings
  • Ensure data consistency across internal systems and external platforms
  • Identify opportunities to obtain and integrate data from platforms, and work with Director of Performance Marketing and Analytics to ensure successful integration

• Process Automation & Optimization
  • Design and implement scalable workflows to automate listing updates and validation processes
  • Build and maintain bulk upload templates and data pipelines
  • Identify opportunities to reduce manual effort and improve turnaround time
  • Partner with external vendors managing listings (e.g., Google Business Profile partners, Yext)
  • Validate the quality and accuracy of vendor-delivered updates
• Cross-Functional Collaboration
  • Collaborate with Marketing, IT, and Operations teams to ensure alignment across systems and strategies
  • Support broader marketing initiatives by ensuring high-quality data foundations

• 2+ years of experience in Marketing Analytics, Marketing Operations, Data Operations, or a related field, and a Bachelor's degree in Analytics, Business Administration, Finance, Economics, or a related discipline.
• Advanced proficiency in Microsoft Excel (pivot tables, lookups, data manipulation, and charting)
• Report and dashboard design skills, with emphasis on providing clear, actionable insights and visualization
• Familiarity with data visualizations tools (e.g., Power BI, Looker, Tableau) to create reports and dashboards
• Strong attention to detail and ability to manage large datasets with high accuracy
• Analytical mindset with the ability to identify trends, inconsistencies, and opportunities

Preferred skills:

• Basic familiarity with SQL and/or data querying
• Familiarity with Python or workflow automation tools
• Experience managing or working with structured data across external platforms (e.g., marketplaces, directories, CRM systems, or digital marketing platforms)
• Experience using AI platforms for basic analytical tasks