Sr. IT Platform Manager, Digital Solutions

** Overview*
* Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association has an excellent opportunity for a
** Sr. IT Platform Manager,*
* ** Digital Solutions,
** based at our National Center in
** Dallas, TX.*
* The Sr. IT Platform Manager defines the
** vision, strategy, and roadmap
** for the organization's digital marketing technology ecosystem, including tools like
** CMS, CDP, marketing automation, analytics, AI, and chatbots** . The Sr. IT Platform Manager works across
** Marketing, Technology, Data, and Operations
** to ensure the Mar Tech stack delivers strong customer experiences, business value, and operational efficiency.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on Linked In, Instagram, Facebook, X, and s.

** Responsibilities*
* ** Product Strategy & Roadmap*
* + Define and maintain the product vision, strategy, and multi-year roadmap for the Digital Solutions and Marketing ecosystem, such as CMS (Sitecore

AI), CDP, marketing automation, search, Agentic AI and Chat Bots - that aligns to business goals and objectives.

+ Collaborate with cross-functional stakeholders to prioritize product needs on business value, customer outcomes, and partner with delivery teams on technical feasibility.

+ Translate business needs into product requirements (features and user stories).

+ Continue to evaluate new tools and capabilities (including AI and personalization technologies).

+ Balance short-term delivery with long-term platform strategy.

** Stakeholder & Cross-Functional Leadership*
* + Serve as a bridge between Mar Com and Business Technology.

+ Facilitate alignment across delivery teams, architects, analysts, and business stakeholders.

** AI & Automation Strategy*
* + Evaluate AI-driven capabilities for Digital Solutions and Marketing ecosystem.

** Budget and Contracts*
* + Understanding of budget management and cost optimization.

** Metrics & Continuous Improvement*
* + Define and track KPIs such as platform adoption, campaign performance, customer engagement, and marketing ROI.

+ Drive and lead platform adoption and engagement (i.e., training plan, communications).

+ Use data insights to advise product decisions and continuous optimization.

** Want to help get your resume to the top? Take a look at the experience we require:*
* ** Qualifications*
* + Bachelor's degree or equivalent

+ 5 years minimum prior relevant experience

+

Required Skills:

Analytical Thinking, Attention to Detail, Collaboration, Concept Development, Conceptual Thinking, Critical Thinking, Data Analytics, Effective Communication, Engineering Analysis, Feasibility Study, Flexibility, Gathering Information, Initiative, Market Research, New Product Development, Problem Solving, Product Development, Product Development Life Cycle, Product Marketing, Regulatory Compliance, Value Engineering

** Compensation & Benefits*
* The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

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** Compensation** - Our goal is to ensure you have a competitive base salary. That's why we regularly review the market value of jobs and make adjustments, as needed.

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** Performance and Recognition** - You are rewarded for achieving success through annual salary planning and…