Sr. Social Media & Content Manager

Compensation: USD 75,000 - USD 85,000 - yearly

is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that.

Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we’re applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you’re all about using your talent for good,  is the place for you.

We are seeking a creative and strategic Senior Social Media & Content Manager — reporting to the Group Manager, Social Media & Content — to help drive 's social presence and brand storytelling. This role is for someone who is deeply fluent in how social media works in 2026: not just what to post, but why it travels, who it reaches, how it builds long-term brand authority, and how it contributes to LLM and AI citation.

You'll own 's executive social program, lead social listening and performance reporting, and contribute to the content engine that keeps  relevant and engaging across channels. The ideal candidate is an exceptional writer, a sharp cultural observer, and someone who gets genuinely excited about the intersection of creativity and data.

What you'll be working on:

• Own and evolve 's executive social program — developing distinct, authentic content strategies for individual leaders on Linked In and beyond, writing in their voice, and building their presence as credible thought leaders in the caregiving and future-of-work space.
• Identify cultural moments, trending topics, and industry conversations where 's executives can add genuine value — and move quickly to capitalize on them.
• Lead social listening efforts, including monitoring brand mentions, sentiment, and emerging conversations, and translating findings into actionable creative and strategic recommendations for the team.
• Own organic social reporting for assigned work streams, including data sourcing, analysis, and executive‑ready summaries. Manage the day‑to‑day relationship with our social listening vendor (Sprout Social), including dashboard development, reporting cadences, and tool optimization.
• Partner with analytics teams to connect organic performance to broader marketing outcomes.
• Contribute social content ideas, copy, and creative direction across brand and campaign initiatives — staying ahead of platform trends and format shifts and bringing them to the team proactively.
• Support community management and platform engagement across 's owned channels.
• Collaborate with cross‑functional stakeholders across Marketing, Product, Creative Studio, and Legal to align social content with broader business priorities.

• 5+ years of experience in social media, content strategy, or digital communications — ideally at a consumer‑facing brand or tech company.
• Demonstrated experience with executive or personal brand social content — you've written in someone else's voice and made it feel genuinely human.
• Exceptional writing and editing skills, with the ability to adapt tone and style across multiple executive voices and content formats.
• Strong analytical skills — comfortable pulling platform data, finding the insight, and presenting it in a way that drives a decision.
• Deep fluency in how social platforms work: not just best practices, but the real mechanics of what travels, what gets cited, and why.
• Proficiency with Sprout Social or comparable social media management and listening tools.
• Ability to manage multiple projects simultaneously and work cross‑functionally in a fast‑moving environment.
• Demonstrated proficiency in utilizing generative AI tools (e.g., LLMs) to augment content creation, drive efficiencies, and scale output, while demonstrating awareness of responsible and ethical AI use.
• Awareness of how organic social content intersects with…