Senior Digital Marketing & Analytics Manager

Digital Growth & Analytics Lead (Web & CRO)

About the Role

Digital Growth & Analytics is a highly strategic, forward-looking role embedded directly within a digital product team rather than a centralized analytics function. This position is critical as the company's website evolves into a high-performing growth engine for both advisor recruitment and direct-to-consumer (D2C) engagement.

You will own analytics end-to-end-transforming real-time behavioral data into actionable insights that drive measurable growth. This is not a reporting role; it is a hands-on, decision-driving position where you partner daily with product, UX, SEO, and engineering teams to optimize performance, run experiments, and accelerate business outcomes.

What You'll DoWeb Analytics & Performance Ownership

+ Serve as the primary analytics owner for the website, overseeing site performance, traffic quality, and user behavior.

+ Monitor funnels and site health in real time, proactively identifying performance drops and optimization opportunities.

+ Own and evolve GA4 implementation, ensuring clean, accurate tracking across a modernizing digital platform.

+ Build and maintain self-service dashboards for cross-functional teams.

Conversion Rate Optimization (CRO)

+ Lead a structured CRO program, designing and executing A/B and multivariate tests.

+ Use behavioral data (heatmaps, session recordings, feedback) to define testing roadmaps.

+ Partner with UX, product, and engineering to implement tested improvements and measure lift.

SEO & AEO (Answer Engine Optimization) Analytics

+ Develop measurement frameworks for SEO and emerging AEO performance.

+ Track rankings, visibility, click-through rates, and AI-driven search signals.

+ Analyze the impact of AI-generated search results and adapt strategies accordingly.

+ Partner with content teams to identify high-value keyword and topic opportunities.

D2C Funnel & Advisor Journey Analytics

+ Own measurement frameworks across both direct-to-consumer funnels and advisor recruitment journeys.

+ Identify friction points, drop-offs, and high-intent user paths.

+ Build audience segmentation, cohort analysis, and predictive growth models.

+ Translate findings into actionable product and UX enhancements.

Online Listings Management

+ Manage business listings across Google Business Profile, Bing Places, and Apple Maps.

+ Ensure listing accuracy, consistency, and optimization for search visibility.

+ Analyze engagement metrics (calls, directions, views) to drive local performance improvements.

+ Establish governance for scaling listing updates across locations and teams.

AI-Driven Content Performance

+ Measure performance of AI-assisted and AI-generated content.

+ Develop frameworks for evaluating content quality in an AI-driven search landscape (E-E-A-T, authority, AEO readiness).

+ Use AI tools to identify trends, anomalies, and predictive content opportunities.

Advisor Experience & Journey Mapping

+ Build data-driven journey maps for advisor engagement across digital touchpoints.

+ Identify key decision moments, friction points, and opportunities for personalization.

+ Partner with recruiting and digital teams to improve advisor engagement and conversion.

Required Qualifications

+ Bachelor's degree in Marketing, Business, Communications, or related field.

+ 7+ years total experience; 5+ years in digital or web analytics.

+ Expert-level GA4 experience, including implementation and management.

+ Proven success running CRO/experimentation programs.

+ Strong understanding of SEO performance measurement and evolving AI-search dynamics.

+ Experience designing and analyzing lead generation or D2C funnels.

+ Advanced data visualization and storytelling skills.

+ Ability to operate as an embedded partner within a digital/product team.

Nice to Have

+

Experience with behavioral analytics tools (Hotjar, Full Story, Microsoft Clarity).

+ Hands-on experience with CRO tools (Optimizely, VWO, etc.).

+ Proficiency with SEO tools (Google Search Console, Semrush, Ahrefs, Screaming Frog).

+ Familiarity with AI content analytics and AEO tracking methodologies.

+ SQL or Python skills for deeper data analysis.

+

Experience with marketplace or advisor/agent-based platforms.

+ Experience in financial services, fintech, or regulated environments.

+ Experience supporting website migration or modernization initiatives.

Job Type & Location

This is a Permanent position based out of Dallas, TX.

Pay and Benefits

The pay range for this position is $120000.00 - $135000.00/yr.

FTE Benefits by Cetera this is a direct hire role

Workplace Type

This is a hybrid position in Dallas,TX.

Final date to receive applications

This position is anticipated to close on Jun 23, 2026.

About TEKsystems

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology…