Principal Product Manager - Product Innovation

Principal Product Manager – Product Innovation

Product Innovation at AT&T

At AT&T, Product Innovation combines bold ideas with real‑world impact. Our team is a dynamic group of product managers, passionate about transforming how people connect and experience technology.

We operate with startup agility and global reach, empowering you to shape products impacting millions. Enjoy the freedom to experiment, resources to scale, and urgency to deliver. We move fast, stay accountable, and turn ideas into market‑defining solutions quickly.

As a Lead or Principal Product Manager, you will set strategy, oversee results, and create products that delight customers. You’ll work across teams to transform insights into innovations—and convert those innovations into real customer and business wins.

• Define an inspiring North Star and roadmap for AT&T consumer experiences.
• Translate customer needs and market signals into product bets, investment plans, and success metrics.
• Lead ideation sprints; quickly prototype, test, and iterate to identify promising signals.
• Use large‑scale experimentation to validate direction and reduce risk for bold ideas.

• Convert insights into world‑class experiences, with a focus on customer value and business outcomes.
• Craft crisp narratives that give context and autonomy for design/engineering to build optimal solutions.

• Drive end‑to‑end delivery while managing backlogs, trade‑offs, timelines, and dependencies.
• Instrument products for learning; set guardrails, measure impact, and refine continuously after launch.
• Stay ahead of trends in connectivity, media, and devices; synthesize insights into differentiated strategy.
• Shape your go‑to‑market strategy with Marketing, Care, and Retail, then expand adoption through product‑led growth, lifecycle initiatives, and targeted campaigns.
• Build trust‑based partnerships; align teams on outcomes and elevate product standards.
• Communicate clearly and often—reviews, narratives, updates that drive decisions.
• Foster a culture of curiosity, psychological safety, and continuous improvement across product teams.

• Impact at Scale:
  Shape experiences that reach tens of millions of customers.
• Model + Momentum:
  Autonomy to build, resources to ship, and a platform to learn fast.
• Talent:
  Collaborate with seasoned builders who care deeply about craft, quality, and outcomes.
• Purpose:
  
  Help redefine what connectivity can do for people, homes, and communities.

• Experience:
  
  10+ years in e‑Commerce Product Management and Product Development, with a record of working on impactful consumer products.
• Ownership:
  Proven ability to lead teams, managing strategy, roadmap, and results.
• Product Craft:
  Strong product instincts; fluency in experimentation, metrics, and data‑driven decisions.
• Execution:
  Mastery of modern product development practices; comfortable navigating complexity, dependencies, and trade‑offs.
• Communication:
  Clear, concise storytelling that aligns teams and influences senior stakeholders with data and narrative.
• Mindset:
  Curious, resourceful, resilient—thrives in ambiguity, raises the bar, and learns quickly.

• You define achievement as serving customers and advancing the business, celebrating team wins over individual credit.
• You’re continuously learning and improving; no job is too big or too small when it serves the mission.
• You’re the kind of teammate people want to build with: empathetic, reliable, and service oriented.
• You’re skilled in your craft and eager to build great products: proven before and still hungry.
• You’re a creative problem‑solver who removes obstacles independently and challenges the status‑quo with feasible alternatives.
• You bring bold ideas and also know how to turn them into viable business solutions.

• 401(k) plan
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company‑designated holidays)
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.