Sr Manager, Marketing Operations & Digital

## Sr Manager, Marketing Operations & Digital Apply locations:
Dallas-Fort Worth Metroplex:
USA Remote time type:
Full time posted on:
Posted 4 Days Agojob requisition :
JR110109
** Aven Hospitality
** is an innovative technology provider powered by
** Syn Xis,
** the leading global hospitality commerce and distribution platform. We empower hoteliers around the world to exceed expectations, solve daily challenges, and stay ahead of the competition.

With our comprehensive portfolio of solutions, hoteliers can manage distribution, retailing, payments, operations, and more. Providing hoteliers the tools to maximize revenue, improve operational efficiency, and deliver personalized guest experiences that drive satisfaction.

Our tools are built to seamlessly integrate with each hotelier’s unique strategy, elevating guest satisfaction and creating meaningful connections.

We are pioneering AI in hospitality technology to unlock new opportunities, drive efficiency, and personalize the guest experience. By prioritizing stability, scalability, and data-driven insights, we equip hoteliers to adapt and thrive in an ever-changing landscape, ready for whatever comes next..
** Sr Manager, Marketing Operations & Digital
** Marketing doesn’t just happen. It’s built on the systems, data, and digital experiences that turn interest into revenue. We’re looking for a Sr. Manager of Marketing Operations & Digital to power that engine and bring together strategy and execution to create high-performing, data-driven programs that drive pipeline and  this role, you’ll sit at the center of how marketing comes to life by connecting technology, campaigns, and insights to deliver smarter, faster, and more measurable outcomes.

If you love turning complexity into clarity, optimizing what works, and scaling impact across channels, this is your kind of role.
** Key Responsibilities**
* ** Lead-to-Revenue Ownership:
** Design, implement, and manage the end-to-end lead flow process. Ensure that no lead is left behind and that every handoff between Marketing and Sales is automated and frictionless. Partner with Sales to improve lead quality, optimize follow-up workflows, and strengthen conversion from MQL to pipeline contribution.
* ** Mar Tech Management:
** Own the administration, integration, and optimization of our core marketing tools, including our CRM (Salesforce), Marketing Automation Platform (Pardot), and ABM platform (Demand Base) to ensure accurate attribution, reporting, and campaign execution.
* ** Data Integrity & Attribution:
** Ensure data hygiene and tracking across all platforms so we can accurately measure CAC, conversion rates, and multi-touch attribution
* ** Paid Advertising:
** Manage and optimize paid digital programs across Google Advertising, Linked In Advertising, and Demandbase, ensuring campaigns are targeted, data-driven, and aligned to pipeline goals
* ** Website:
** Act as the lead for our corporate website. Optimize site architecture, SEO & GEO, lead capture forms, and user journeys to ensure the site functions as a high-converting revenue driver.
* ** Lifecycle Management:
** Manage database segmentation, email testing and deliverability, and lead scoring models to ensure we are engaging the right personas at the right time.
* ** Process Standardization:
** Create and maintain "The Playbook"—developing the workflows, naming conventions, and scalable processes.
* ** Program Management:
** Support integrated marketing programs across digital, content, email, events, and account-based campaigns to drive pipeline and customer engagement.
* ** Performance Tracking:
** Define and track KPIs, report on marketing impact, and provide actionable insights to improve campaign effectiveness and pipeline contribution.
* ** Budget Management:
** Track and manage program spend, ensuring efficient allocation against performance goals.
** Qualifications
* ** 7+ years of marketing operations, demand generation, digital marketing, or revenue operations within a B2B or SaaS environment.
* Proven experience supporting revenue-focused demand generation and ABM programs.
* Strong analytical skills with the ability to translate data into actionable…