Website Strategy Lead

This role will provide strategic stewardship for , setting clear intent, priorities, and guardrails for how the website evolves and as the experience owner for the channel, ensuring it delivers sustained value for Nokia.

• Work with the Head of Global Digital Channels to define and own the global strategy for , aligned to GMC and business priorities.
• Position the website as a core driver of brand trust, awareness, credibility, and demand support.
• Translate corporate and marketing priorities into a clear, outcomeled roadmap and prioritization framework.
• Act as the experience and brand owner for , establishing governance, standards, and global guardrails.

• Own endtoend user experience, user journeys, and information architecture working with the digital team.
• Work with content and strategy teams, storytelling frameworks, and editorial standards.
• Ensure content is audience centric, on brand, accessible, and outcome focused across global markets.
• Produce clear briefs defining what should be built and the value it delivers.

• Working with the Head of Global Digital Channels to define the strategic role of AI on , focused on improving experience quality, content effectiveness, and operational efficiency.
• Identify and prioritize AI use cases (e.g. intelligent search, content optimization, personalization) aligned to user and business value.
• Establish principles for responsible, transparent, and brandsafe AI usage, partnering with the Digital Office to ensure compliance and scalability.
• Track emerging AI trends to inform future roadmap evolution.

• Own website KPIs across brand health, engagement, and content effectiveness.
• Translate analytics, insight, and AI supported signals into prioritized optimization opportunities.
• Set the optimization direction and roadmap, and lead performance reviews with senior GMC stakeholders.

• Global Marketing and Communication teams
• IT, Security, and Platform teams

• Own the strategic definition and experience direction of , ensuring clarity on what the website delivers and why.
• Operate the website as a strategic product, balancing long term vision with strong governance and decision discipline.
• Provide clear direction and guardrails to delivery teams, defining intent and outcomes rather than execution detail.
• Shape the responsible adoption of advanced capabilities, including AI, to drive experience quality and business value.
• Act as a trusted strategic partner to Marketing, Digital, and IT leaders, informed by performance insight and experience impact.

• Proven experience shaping website or digital channel strategy at scale, in a global or complex organization.
• Experience building websites, providing credible, experience led strategic leadership.
• A strong foundation in website strategy, user experience, content, and governance, with the ability to balance vision and practical delivery.
• Experience applying or shaping AIenabled digital capabilities (e.g. personalization, search, content optimization) to improve user experience or effectiveness.
• Ability to translate business and marketing priorities into clear, outcomeled roadmaps and priorities.
• Confidence using data, insight, and emerging signals to guide decisions and influence optimization direction.
• Proven ability to influence senior stakeholders with clear, evidence based recommendations.
• Strong communication skills, including the ability to produce clear briefs and strategic guidance for cross functional teams.
• A userfirst mindset, aligned to Nokia's values of trust, quality, and impact, with a commitment to accessibility and inclusion.

• Experience with in a B2B, technology, or telecommunicationsrelated environment.
• Experience defining or operating responsible, brandsafe AI governance in partnership with digital or technology teams.
• Familiarity working closely with IT, security, and platform teams in a matrixed organization.
• Ongoing curiosity for emerging digital and AI trends, with the ability to assess their relevance and value.

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