Experienced E-Commerce Product Manager

Experienced E-Commerce Product Manager

Corporate - Dallas, TX 75247

Category E-Commerce

The Opportunity

As Product Manager, Digital eCommerce, you will own the end-to-end digital product lifecycle for A-MAX's online quote-to-bind platform. You will sit at the intersection of technology, marketing, and operations — coordinating a cross-functional team of developers, designers, data analysts, and carrier relations to build and optimize a best-in-class digital insurance buying experience.

You will report directly to the SVP of Strategy & Vision and have authority over the product roadmap, sprint planning, and feature delivery across the entire digital funnel — from first click to bound policy.

Key Responsibilities

Product Strategy & Roadmap

• Own and maintain the digital product roadmap aligned to three core KPIs:
  Webquote Revenue Contribution, eCom Platform EBITDA ROI, and Customer Digital CX Index
• Define quarterly OKRs and translate them into sprint-ready backlog items
• Prioritize features and fixes based on customer impact, revenue potential, and technical feasibility
• Drive the product vision for the full quote-to-bind funnel, BOL (Binder of Insurance), and post-sale digital touchpoints

Execution & Delivery

• Own sprint planning and backlog grooming in collaboration with the Dev Pod (2 onshore + 2 Bermuda-based engineers)
• Write clear, detailed Product Requirements Documents and acceptance criteria
• Manage day-to-day development velocity and remove blockers proactively
• Coordinate QA, UAT, and launch readiness across Marketing, Sales, Operations, and IT
• Ensure on-time delivery of all platform releases with zero critical production regressions

UI/UX & Customer Experience

• Partner with UX designers to deliver wireframes, prototypes, and final designs that optimize quote conversion rates
• Champion mobile-first design and accessibility standards across the platform
• Conduct competitive benchmarking of digital insurance buying experiences
• Interpret user research, session recordings, and funnel analytics to drive continuous UX improvements
• Oversee A/B testing programs to validate design and copy hypotheses

AI & Digital Innovation

• Identify, evaluate, and implement AI tools to enhance the digital customer journey — including chatbots, recommendation engines, personalization, and intelligent quote flow
• Work with the Data & Analytics team to integrate AI-driven insights into the platform
• Champion automation across internal workflows to improve operational efficiency
• Stay ahead of Insur Tech trends and bring relevant innovations back to the product roadmap

CMS & Content Operations

• Support the content management system (CMS) strategy
• Collaborate with Marketing on landing page strategy, campaign pages, and personalization for key customer segments (e.g., Spanish-language, SR-22)
• Ensure CMS platform supports rapid content deployment without engineering dependencies for routine updates

Stakeholder Communication & Reporting

• Present product updates, KPI performance, and roadmap progress to leadership on a biweekly cadence
• Serve as the primary liaison between eCommerce, IT, Marketing, Sales, Operations, and Data teams
• Maintain a transparent, written communication culture through Confluence, Jira, or equivalent tools

Qualifications

Required

• 10+ years of product management experience, with at least 2 years in digital eCommerce, Insur Tech, Fin Tech, or a regulated digital industry
• Proven track record of owning a product from concept through launch and iteration
• Deep familiarity with agile/scrum methodologies — you've run sprints, not just attended them
• Strong analytical skills — comfortable with funnel metrics, conversion rates, A/B test results, and EBITDA-level business cases
• Experience working with development teams on front-end and back-end features
• Excellent written and verbal communication skills

Strongly Preferred

• Insurance or Insur Tech experience — understanding of auto insurance quoting, binding, policy servicing, carrier relationships, or compliance
• Hands-on experience with AI tools in a product context — LLM integrations, AI-assisted customer journeys, predictive analytics, or chatbot implementations
• CMS platform expertise — AEM…