Personalization Strategy Lead​/Freelance; Adobe RTCDP​/AEP

Engagement snapshot

Heads up on schedule: this is a steady part‑time engagement, roughly 3 days/week across about six months, well suited as an anchor client alongside other freelance work.

• Type Contract / freelance (fixed‑term)
• Duration ~July 2 to December 18, 2026 (about 6 months)
• Hours ~24 hrs/week on average across the engagement (~588 hours total)
• Location Remote (U.S.). Candidates in TX, CA, IL, MN, and OH preferred.
• Rate $100 to $115/hour, based on experience & geography
• Engagement Supporting GTX Solutions (a Court Avenue Company) on an enterprise B2B marketing transformation: a migration to Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP)

You are a B2B personalization or audience strategist who works on a contract basis. You think in segments, use cases, and decisioning logic, and you can turn customer data and account intelligence into targeted experiences that move engagement and conversion. You are comfortable owning audience taxonomy and personalization roadmaps inside a CDP, and translating strategy into briefs the creative and data teams can actually run with.

• Own the B2B personalization strategy: audience segmentation frameworks, profile enrichment priorities, and use case roadmaps across enterprise customer segments.
• Define and govern audience taxonomy within Adobe Real‑Time CDP (RTCDP) and AEP, keeping segments well‑structured, documented, and tied to business objectives.
• Partner with the Data & Mar Tech Architect on the data inputs, identity resolution logic, and attribute structures that power personalization in AEP and AJO.
• Develop content decisioning frameworks and personalization rules in AJO for dynamic, audience‑driven delivery at scale.
• Work with the Journey Optimization Lead to embed targeting logic into active journeys, and with the creative partner on content variants, briefs, and asset specs.
• Maintain a prioritized personalization use case backlog (data availability, business impact, effort).
• Support identity resolution and profile unification in AEP, and define governance for audience creation, activation, and overlap.
• Translate personalization performance into optimization recommendations alongside the Analytics & Measurement Lead.

• 7+ years in customer segmentation, personalization strategy, audience management, or a related Mar Tech discipline.
• Experience with Adobe RTCDP or AEP. Adobe is preferred, but we are open to strong experience on a comparable enterprise CDP (Salesforce Data Cloud, Tealium, Segment, Optimizely); the right strategist can ramp on Adobe.
• Strong grasp of B2B data structures, ABM segmentation, and enterprise customer lifecycle stages.
• Familiarity with identity resolution, first‑party data strategy, and profile unification in a CDP.
• Experience building and governing content decisioning frameworks, offer management, or personalization logic for multi‑channel programs.
• Strong cross‑functional collaboration across creative, data, analytics, and technology teams.
• Clear writing: personalization briefs and audience requirement specs.

• Direct experience with AJO offer decisioning, content cards, or real‑time personalization features.
• Supporting a CDP implementation or migration in a personalization or segmentation role.
• Exposure to Adobe Audience Manager or third‑party data enrichment.
• Familiarity with B2B KPIs, account engagement scoring, and intent data.
• Mar Tech consulting or agency delivery background.
• Enterprise B2B experience in telco, technology, or financial services.