Digital Marketing Manager

About this position

At Veridian Service Partners, we believe in putting people first—our team, our customers, and our communities. Backed by private equity and focused on growth through both organic expansion and acquisitions, we are building the most admired and profitable home services company in America’s top 50 markets.

Veridian is more than just a name; it represents growth, integrity, and opportunity. We’re expanding across the outdoor services space with a commitment to quality, professionalism, and a culture rooted in respect and teamwork. Join us as we continue to grow, innovate, and make a lasting impact—one backyard at a time.

Why work with us:

• Competitive pay (based on experience)
• On-the-job training
• Company Expansion and growth opportunities
• Team-oriented work environment
• Consistent work year-round
• Great benefits + PTO package

About the role:

The Digital Marketing Manager is responsible for Veridian’s website, SEO, and CRO—the core digital foundation that converts online demand into qualified leads. You will manage the end-to-end roadmap, ensuring every brand site is fast, discoverable, and optimized to turn visitors into booked appointments. By translating strategy into shipped improvements, this role delivers measurable return on investment.

Partnering with Brand, Performance Marketing, Growth Analytics, and Inside Sales, you will ensure our digital channels reinforce brand strategy and capture demand. This is a hands‑on, data‑driven role for a marketer who thrives on testing, iteration, and taking full ownership of outcomes.

This is a hands‑on, roadmap‑driven role for a data‑obsessed digital marketer who thrives on testing, iteration, and measurable results. The right candidate combines technical fluency with commercial instincts and takes full ownership of outcomes, not just activity.

What you’ll do:

Website Ownership & Management

• Manage the strategy, roadmap, and day‑to‑day operations of Veridian’s brand websites, ensuring fast, mobile‑friendly, on‑brand experiences.
• Maintain site health, including page speed, Core Web Vitals, uptime, and technical quality.
• Oversee the content management system (CMS) and publishing workflow, coordinating updates to pages, offers, and landing pages.
• Collaborate with Brand to ensure every page reflects Veridian’s standards, voice, and visual identity.

• Direct the organic search strategy across technical, on‑page, and local SEO to increase non‑paid traffic.
• Improve local SEO across markets via Google Business Profile optimization, local landing pages, and citation management.
• Develop plans to improve keyword rankings, content effectiveness, and on‑page optimization.
• Monitor rankings and traffic, translating insights into a continuously updated SEO roadmap.

• Lead the CRO roadmap using hypothesis‑driven testing to increase conversion from visits to booked appointments.
• Design A/B and multivariate tests for landing pages, forms, and user flows.
• Analyze the on‑site funnel to identify friction points and prioritize conversion opportunities.
• Manage conversion tracking and tag management to ensure accurate measurement of optimization efforts.
• Manage the digital agency as the accountable owner of scope, priorities, deliverables, and timelines.
• Translate the web, SEO, and CRO roadmap into clear briefs and hold the agency to measurable performance standards and SLAs.
• Own the agency budget and relationship, ensuring every dollar delivers maximum ROI and conversion impact.
• Continuously evaluate agency performance and recommend adjustments to scope or partners as needed.

• Own web and conversion analytics, building reporting and dashboards that track traffic, rankings, conversion rate, and cost per lead.
• Establish clear KPIs for website, SEO, and CRO performance, and report results and ROI to leadership on a regular cadence.
• Partner with Growth Analytics to ensure consistent definitions, accurate attribution, and a single source of truth.
• Turn data into a prioritized action plan, recommending where to invest next for maximum return.

• Partner with Performance…