Campaign Architect​/Journey Lead

Job Description

Owns the design of scalable, multi-channel customer journeys within AEP/AJO, translating marketing intent into structured journey logic and reusable frameworks.

• Design cross-channel journey architecture (email, SMS, push, app, etc.)
• Define:
  • Segmentation and audience logic
  • Decisioning rules and triggers
  • Personalization strateg
  • Frequency and cadence controls
• Establish reusable journey patterns and templates
• Guide how content is structured for use in:
  • Knak modular templates
  • Dynamic content frameworks
• Own UAT decisions (defect vs enhancement)

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to  To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:

• Expert-level Adobe Journey Optimizer (AJO) and Customer Journey Analytics (CJA) experience with a proven track record designing, optimizing, and governing customer journeys in an enterprise environment
• Experience designing complex multi-channel customer journeys across email, SMS, push notifications, mobile app, and other digital channels
• Strong expertise in audience segmentation, decisioning, triggers, journey logic, and personalization strategy, with the ability to translate business requirements into scalable journey frameworks
• Experience developing reusable journey architectures, templates, standards, and governance models that can be leveraged across multiple campaigns and business units
• Hands‑on experience owning UAT, journey testing, and production readiness decisions, including distinguishing defects from enhancements and driving resolution prior to launch
• Experience with Adobe Experience Platform (AEP), including Real-Time Customer Profiles, identity resolution, and audience creation
• Experience with Knak and modular content design frameworks used for scalable journey execution
• Knowledge of dynamic content frameworks and advanced personalization strategies
• Experience with additional marketing automation and orchestration platforms such as Adobe Campaign, Salesforce Marketing Cloud, Braze, or Oracle Responsys
• Experience with API integrations, Customer Data Platforms (CDPs), and Mar Tech ecosystem architecture supporting customer journey orchestration