Digital Marketing Manager

Pariveda is a North American-based, employee-owned professional services firm. We provide strategy and technology services across industries. As a mission-driven organization and Certified B Corp, we enable our clients to imagine and do more, whether it’s making next quarter’s goals or navigating the future. From ideas to impact, we help clients get better at what they do to improve people and profits.

Learn more about our mission and culture as well as our recruitment process and interview prep.

Pariveda is seeking a Digital Marketing Manager to join our Market Engagement team in the Corporate Services office in Dallas. This is a collaborative, analytical, and problem-solving role. We believe in continuous change and improvement that requires strong prioritization, judgment, and decision-making abilities.

To learn more about our culture and what you can expect at Pariveda, review our Findamentals -- the behaviors that show who we are.

As a member of the Market Engagement team, you will lead Pariveda’s digital strategy across web, email, SEO/SEM, and demand generation, while serving as the primary technical lead for Word Press and Hub Spot to turn approved marketing assets into high-performing digital experiences that drive pipeline.

• Build and own the integrated digital marketing strategy and roadmap across web, email, SEO/SEM, and demand generation in alignment with business, revenue, and go-to-market priorities.

• Define and optimize lead generation forms, nurture programs, and demand generation KPIs to improve funnel health and performance.

• Oversee digital budgets across email, web, and SEO/SEM, shifting investment toward the highest-performing channels.

• Translate campaign priorities and approved assets into on-brand digital executions across email, website, landing pages, and other owned channels.

• Activate ABM account lists across digital channels and feed performance insights back to Program Marketing.

• Own and operate Pariveda’s website as a strategic digital product, including backlog management, publishing standards, Word Press governance, UX improvements, and enablement for internal users.

• Lead ongoing conversion rate optimization across landing pages, forms, CTAs, and email journeys through testing, experimentation, and user behavior analysis.

• Build and deploy email campaigns, nurture flows, and automated programs in Hub Spot, while overseeing lead scoring, lifecycle logic, routing, and key integrations.

• Partner with Marketing, Rev Ops, and Sales to align MQL/SQL definitions, scoring, and handoff rules.

• Own Martech evaluation, licensing, governance, and campaign taxonomy, and develop reporting frameworks and dashboards that improve conversion, engagement, and efficiency.

• 5+ years of experience in digital marketing, with ownership of web, email, and SEO/SEM execution in a B2B or professional services environment.

• Strong hands‑on experience with Word Press and Hub Spot, including website publishing, campaign execution, nurture programs, and lifecycle management.

• Experience with ABM, CRO, reporting and dashboarding, and martech governance.

• Excellent written and oral communication skills.

• Ability to prioritize, multitask, and manage time effectively in a fast‑paced environment.

• High attention to detail and strong analytical thinking.

• Proven ability to collaborate successfully with cross‑functional partners.

• Strong organizational skills.

• Proficiency with Microsoft Office Suite, including Excel.

• Bachelor’s Degree in Marketing, Communications, Business, or a related field, or comparable experience.

• Legally authorized to work for any company in the United States without sponsorship.

• Transparent and Equitable Salary:
  The salary range for this position is $115,900 - $139,300. Actual salaries may vary based on factors including but not limited to location, experience, and performance.

• Comprehensive medical, dental, and vision insurance for you and your family

• Employer Health Savings Account (HSA) contribution

• 2% 401(k), vested immediately

• Company ownership through Employee Stock Ownership Plan (ESOP)

• Plenty of Paid Time Off - 4 weeks of vacation time, 10 holidays, 1 floating…