Web Analyst

Our National Center Business Technology group has an opening for a Web Analyst in our Dallas, Texas office. This important role will be responsible for providing digital analysis related to our client's digital property portfolio in the web, mobile and social channels. The goal is to execute the client's desired digital strategies in support of our mission to save lives.

In this role, the analyst will engage in the design, organization, analysis, and distribution of web marketing data in order to track key performance indicators and success metrics, apply web best practices, help execute new web engagement strategies, consult with web property owners, and execute projects as directed across the organizational web portfolio. Some of the other responsibilities include:

• Data analysis and reporting, problem solving, and others as needed in support of the association’s overarching strategies to reduce death and disability due to coronary disease and stroke.
• Analyzes digital functionality, metrics and data to serve the needs of the organizational digital portfolio and execute digital strategies. Includes but not limited to web traffic, SEO, user behavior, email marketing statistics, and social media trends. Performs digital portfolio analysis of external non-profit organizations as needed.
• Collect data to create performance benchmarks and deliver broad strategy recommendations based on cross-client trend analysis. Extract core insights from data and performance to develop optimization strategies across tactics.
• Use analysis to turn data into business intelligence, making recommendations and identifying approaches to improve the organization’s digital portfolio.

• Previous experience with web analytics administration, solution implementations, metrics analysis and an understanding of web marketing and analytics best practices.
• Deep analytics tool knowledge that includes Google Analytics, Site Catalyst, Webtrends, Coremetrics, and other platforms as needed.
• Experience integrating and analyzing diverse data sets, including but not limited to email, , marketing automation, social, search, media data, etc.
• This is a business-facing role which requires interaction with business users as well as business technology staff.
• Proven ability to lead small to medium-sized technical initiatives to implement needed enhancements to our digital properties.
• Superior quantitative and analytical capabilities with a diverse array of analytical tools and methodologies to drive actionable business recommendations.
• Experience creating and maintaining dashboards and reports for a variety of stakeholders.
• At least 2 years’ experience working in web analytics.
• An equivalent combination of education and experience may be considered.

• Excellent Pay, Benefits and Bonus – depending on experience.
• Stock Options and 401(k) Plan
• Vacation/PTO and Career Advancement
• Medical, Dental and Vision plans

For more details about this and other related roles, please contact liz at squaredomain dot com