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Journey ​/ Channel Operations Lead

Job in Dallas, Dallas County, Texas, 75215, USA
Listing for: Insight Global
Full Time position
Listed on 2026-08-06
Job specializations:
  • IT/Tech
    IT Project Manager, IT Business Analyst
Salary/Wage Range or Industry Benchmark: 120000 - 170000 USD Yearly USD 120000.00 170000.00 YEAR
Job Description & How to Apply Below

Job Description

Owns end-to-end delivery of customer journeys across channels (email, SMS, push, app, third-party), ensuring execution aligns with business priorities, platform capabilities, and governance standards in Adobe AJO.

Key Responsibilities
  • Own cross-channel journey operations strategy and execution outcomes
  • Lead prioritization, roadmap sequencing, and capacity planning
  • Manage vendors as execution partners (not decision owners)
  • Act as primary escalation authority for delivery, quality, and risk
  • Ensure adherence to new operating model, governance, and intake standards
  • We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.

    If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to  To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:

    Skills and Requirements
    • Strong experience with Adobe Journey Optimizer (AJO) and Customer Journey Analytics (CJA)
    • Experience owning and managing cross-channel customer journeys across email, SMS, push notifications, mobile app, and other digital channels
    • Strong understanding of Adobe Experience Platform (AEP), audience segmentation, customer profiles, and journey orchestration
    • Experience leading journey operations, release management, and campaign governance within a large enterprise environment
    • Proven experience prioritizing work, managing delivery roadmaps, and coordinating across multiple stakeholders and teams
    • Experience establishing and enforcing QA, testing, and launch governance standards
    • Ability to troubleshoot journey execution, delivery issues, and operational risks within marketing automation platforms
    • Experience managing external agencies, offshore teams, or vendors as execution partners while maintaining ownership of strategy and decision-making
    • Adobe Real-Time Customer Data Platform (RT-CDP) experience
    • Workfront administration or workflow management experience
    • Jira or Agile project management experience
    • SQL proficiency for audience validation, troubleshooting, and reporting
    • API and integration experience across marketing technology platforms
    • Experience with Adobe Experience Manager (AEM)
    • Knak experience for modular content creation and email production
    • Knowledge of personalization strategies, decisioning, and dynamic content delivery
    • Experience building operating models, governance frameworks, and journey architecture standards
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