HubSpot & Digital Marketing Specialist #3340

Hub Spot & Digital Marketing Specialist #3340

Hub Spot & Digital Marketing Specialist
Position Type: Full Time - Permanent
Location: North Dallas Area – 3 days onsite
This position does not support third-party submissions, subcontracting, or Corp-to-Corp (C2C) arrangements.
IMPORTANT:
We’re looking for a hands‑on Hub Spot & Digital Marketing Specialist to join a growing B2B organization in Richardson, TX. This is a great opportunity for someone who enjoys being the go‑to person for Hub Spot while also owning day‑to‑day digital marketing initiatives. The ideal candidate is comfortable working independently, managing multiple priorities, and combining marketing technology, automation, analytics, content, and campaign execution to generate leads and support sales growth.

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 4+ years of hands‑on Hub Spot experience in a B2B environment.
• Strong experience with Hub Spot CRM, Marketing Hub, Sales Hub, and CMS.
• Demonstrated experience building marketing automation, workflows, lead scoring, segmentation, and reporting.
• Experience with email marketing, Linked In, Google Ads, and Google Analytics.
• Strong understanding of digital marketing, lead generation, CRM data, and marketing analytics.
• Excellent written and verbal communication skills with strong attention to detail.
• Self‑starter who can balance strategy with hands‑on execution in a fast‑paced environment.

*** Nice to have: B2B SaaS or healthcare technology experience, Hub Spot certifications, Adobe Creative Suite experience, and experience supporting trade shows, webinars, or other events.

• Own and optimize Hub Spot Marketing Hub, Sales Hub, CRM, and CMS.
• Build and manage workflows, automation, lead scoring, segmentation, forms, landing pages, and reporting dashboards.
• Develop and execute email, Linked In, paid advertising, and lead‑generation campaigns.
• Manage website content and optimization, including landing pages, forms, SEO, and conversion improvements.
• Monitor marketing performance using Hub Spot, Google Analytics, Linked In, and other digital platforms.
• Partner with sales and leadership on lead generation, sales enablement, outbound campaigns, and account‑based marketing.
• Create and manage marketing content, presentations, social media, email campaigns, and other sales/marketing materials.
• Identify opportunities to improve processes through automation, analytics, and approved AI tools.

Genius Road, LLC is proud to be a Certified Women’s Business Enterprise, an Equal Opportunity Employer and values diversity. All employment is decided on the basis of qualifications, merit and business need.