Digital Marketing Specialist

# Digital Marketing Specialist Nashville, TN 37201;
Dallas, TX 75238;
Atlanta, GA 30336;
Jaffrey, NH 03452;
Kingsbury, IN 46345;
New Castle, PA 16101;
Orlando, FL 32812## Overview Level Entry Position  Type Full Time

Travel Percentage Up to 10%
Category Marketing## Description
** About Live Events x Pyrotecnico
** At Live Events and Pyrotecnico, we create unforgettable live experiences. Our teams produce fireworks, special effects, drone light shows, lighting, audio, video, rigging, and full-scale event production for major concerts, festivals, sporting events, corporate gatherings, and community celebrations across the country.

We deliver end-to-end production solutions that bring creative visions to life. From high-energy touring shows to large-scale special events, we combine precision, innovation, and technical expertise to make every moment extraordinary.

If you're driven by the thrill of live production and want to work alongside the best in the business, you've come to the right place.

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- ** Position Summary / Objective
** We are seeking an energetic, detail-oriented Digital Marketing Specialist for a shared services role supporting our two companies - Live Events and Pyrotecnico. In this role, you will assist in coordinating our digital platforms, including paid social media campaigns, SEO/Google Ads coordination, website updates, and CRM tracking to help drive brand engagement and lead generation.

This is a hands-on execution role. You will serve as a daily point of contact for our third-party marketing agencies, help maintain our digital content, and monitor campaign performance. The ideal candidate is a proactive coordinator who thrives in a fast-paced environment and is eager to grow their digital marketing skills in the live entertainment industry.

This is an onsite position that may operate out of any of our Pyrotecnico or Live Events offices across the USA.
** Role Responsibilities
*** The following duties represent the primary responsibilities of the role. This list is not exhaustive. The individual in this position will perform additional tasks as assigned, adhere to all provisions of the Employee Manual, and participate in company initiatives and projects.
*** Digital Marketing & Revenue Conversion
*** Design and execute digital campaigns with a clear focus on converting audience engagement into measurable revenue.
* Serve as the primary internal point of contact for the company’s third-party SEO and Google Ads agency, providing direction, reviewing performance, and ensuring campaigns align with business goals.
* Maintain a solid working knowledge of SEO best practices and Google Ads to effectively evaluate agency recommendations, ask informed questions, and communicate results to leadership.
* Collaborate with the agency on keyword strategy, campaign optimization, and performance reviews.
** Website Strategy & Infrastructure
*** Lead website strategy in partnership with outside website design vendors.
* Perform minor website updates and ongoing maintenance as needed.
* Maintain working knowledge of website hosting and infrastructure tools including Word Press, Elementor, Figma, DNS, and domain hosting.
** CRM & Marketing Operations
*** Utilize Hub Spot to manage campaigns, track leads, adjust workflows, and report on funnel performance.
* Maintain accurate campaign data and provide regular reporting on KPIs to leadership.
** Work Environment
** This position is based in an in-person office environment. The role requires regular on-site collaboration with internal teams and cross-functional partners. Flexibility for hybrid work may be available on a limited basis, subject to manager approval and business needs.
** Physical Demands
** The physical demands described here are representative of those required to successfully perform the essential functions of this position. This role primarily involves prolonged periods of sitting and working at a computer, along with frequent use of hands and fingers to operate standard office equipment. Occasional standing, walking, or movement between office or event locations may be required. The position may also require the ability to lift and carry items up to…