Digital Marketing Specialist

Our client, is seeking a Digital Marketing Specialist to support and execute digital marketing initiatives focused on driving traffic, improving search visibility, and generating qualified leads.

This role is ideal for a data-driven marketer with experience managing both paid and organic search programs. The Digital Marketing Specialist will work closely with marketing, creative, and web teams to execute campaigns, optimize performance, and support business growth through strategic digital marketing efforts.

Plan, launch, and optimize paid search campaigns across Google Ads, Bing Ads, Meta, and other digital advertising platforms

Monitor campaign performance and manage budgets to maximize efficiency and ROI

Conduct A/B testing on ad copy, creative assets, audiences, and landing pages

Track and report on KPIs including CTR, CPC, CPA, conversion rate, and ROAS

Conduct keyword research to support organic and paid search strategies

Implement on-page SEO optimizations including metadata, headers, image alt text, and internal linking

Ensure SEO best practices are applied across websites, landing pages, and blog content

Monitor website and search performance using tools such as Google Search Console and SEO platforms

Analyze campaign results and identify opportunities for improvement

Maintain reporting dashboards and performance tracking tools

Collaborate with web teams to ensure accurate tracking, tagging, and attribution

Partner with marketing, creative, and web teams to develop effective digital campaigns

Support integrated marketing initiatives and ensure project deadlines are met

Assist with additional marketing projects as needed

Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience

2–4 years of digital marketing, SEM, PPC, or related experience

Experience with Google Ads, Meta Ads Manager, and Bing Ads

Familiarity with Google Analytics 4, Google Tag Manager, and reporting platforms

Google Ads Certification preferred

Strong understanding of SEO best practices

Excellent analytical, communication, and organizational skills

Ability to manage multiple projects in a fast-paced environment

Proficiency with Microsoft Office Suite

We offer a competitive compensation package and a comprehensive benefits program, including:

Medical, Dental, and Vision Coverage

401(k) with Company Match

Employee Discount Programs

Tuition Reimbursement

Paid Time Off and Holidays

Career Growth and Development Opportunities

Collaborative and Innovative Work Environment

Equal Opportunity Employer

Our client is committed to creating an inclusive workplace and is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other protected characteristic.