Group Director, Social Media

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Full Time Management Dallas, TX, US

2 days ago Requisition

Group Director, Social Media

About the role

This role sets the strategic direction for the agency’s paid social, influencer marketing, and organic social capabilities, ensuring priorities, investments, and long-term roadmaps align with client objectives and broader business goals. The position provides executive oversight of social media programs across client portfolios, establishing performance standards, measurement frameworks, and operational best practices that drive consistency, scalability, innovation, and measurable business impact.

It advances the organization’s social media practice by evolving service offerings, championing emerging technologies and AI-driven solutions, and building strong relationships with platforms, partners, and industry organizations to expand capability and competitive advantage. The role also serves as a visible thought leader and senior people leader, developing high-performing teams, guiding resource strategy, supporting business development, and fostering an inclusive, values-driven culture focused on excellence and continuous improvement.

What you'll do

• Lead Social Media Strategy and Vision — Establish and advance the strategic vision, priorities, goals, and long-term roadmap for the agency's paid social, influencer marketing, and organic social media capabilities. Align departmental objectives with broader business goals while identifying opportunities that strengthen client outcomes, agency growth, and competitive differentiation.
• Oversee Social Media Program Performance — Provide strategic oversight for social media programs across client portfolios, ensuring initiatives are effectively planned, executed, optimized, measured, and aligned with client business objectives. Establish performance standards, measurement frameworks, and reporting practices that connect social media investments to meaningful business outcomes while driving continuous improvement and innovation.
• Lead Social Media Practice Development — Develop and enhance the agency's social media capabilities, methodologies, processes, and best practices across paid social, influencer marketing, and organic social disciplines. Establish operational standards, methodologies, training programs, and best practices that promote consistency, scalability, quality, and performance across the social media organization. Continuously evolve service offerings to meet changing client needs, market conditions, and platform developments.
• Drive Innovation and Emerging Technology Adoption — Identify, evaluate, and champion emerging technologies, platform capabilities, AI solutions, automation opportunities, and industry innovations that improve operational efficiency, campaign effectiveness, and long-term competitive advantage for clients and the agency
• Lead Platform and Strategic Partner Relationships — Develop and maintain collaborative relationships with social media platforms, technology providers, influencer marketing partners, and industry organizations. Leverage partnerships to enhance agency capabilities, access emerging opportunities, support innovation initiatives, and create value for clients and internal teams.
• Serve as a Social Media Thought Leader — Act as a trusted subject matter expert on social media marketing, platform developments, influencer trends, content strategy, social commerce, measurement practices, and emerging technologies. Provide strategic recommendations, points of view, and educational guidance that strengthen client results and…