Senior Manager - Web Strategy

Responsive, formerly RFPIO, is the market leader in a growing category of SaaS solutions called Strategic Response Management. More than 2,000 customers, including Google, Microsoft, Blackrock, T.Rowe Price, Adobe, Amazon, Visa and Zoom, are using the Responsive platform to manage business critical responses
-including bids, questionnaires, assessments, and trust centers - that impact nearly half of a company's revenue. More than 35% of cloud SaaS leaders and more than 20 of the Fortune 100 standardize on Responsive, and the company has been voted "best in class" by G2 for 24 quarters straight. Customers have used Responsive to close more than $750B in transactions to-date.

To learn more, visit responsive.io.

REMOTE in SF Bay Area;
Portland, OR;
Dallas, TX;
Seattle, WA, or Kansas City Metro

As Senior SEO & Web Strategy Manager, you will own Responsive’s marketing web platform and organic search strategy. You will be responsible for the technical health, performance, and scalability of our website while driving the SEO and AI search (GEO) strategy needed to grow our visibility in a rapidly evolving generative-first search landscape.

You will work hands-on alongside a small, skilled team — an SEO/GEO manager and a senior front-end developer — setting the standard through your own output as much as through the direction and mentorship you provide. For the right candidate with leadership experience, there is a path to growing into that responsibility as the function evolves. You will report directly to the VP of Growth.

This person must be capable of owning and operating a modern web platform end to end — understanding how the site is built, deployed, and maintained, including front-end code, deployment pipelines, headless CMS architecture, and web server configuration. SEO and GEO strategy are a critical part of the role but secondary to technical platform ownership.

• Own the development, performance, and reliability of the Responsive marketing website, built on Next.js, React, Tailwind CSS, and a headless CMS (Prismic)
• Maintain and evolve the CMS architecture — content models, page types, and component library — so marketing and content teams can move quickly without developer bottlenecks
• Serve as the primary technical escalation point for site incidents, own the deployment governance process including Git Hub PR approvals for high-risk changes, Vercel configuration, firewall and DNS oversight, and one-click rollback procedures
• Drive ongoing performance optimization:
  Core Web Vitals, page speed, lazy loading, caching, and mobile-first standards across key pages
• Lead front-end development on high-priority initiatives including new product and solution pages, conversion experiments, and campaign landing pages
• Maintain AI readiness of the site: structured content, markdown support, schema implementation, and technical foundations that enable LLMs to accurately parse and surface Responsive content

• Lead keyword strategy and content optimization across our core commercial query set — RFP, proposal, DDQ, SRM software, and adjacent AI-driven categories
• Drive on-page and off-page SEO improvements across product, solution, comparison, and blog pages, with clear prioritization and weekly progress against targets
• Own our AI search strategy: structured data, schema markup, llms.txt, FAQ optimization, and citation rate improvement across ChatGPT, Perplexity, Google AI Overviews, and other LLM-driven surfaces
• Work with SEO content and AI visibility vendors to operationalize monitoring and reporting, moving from reactive snapshots to proactive action

• Maintain the integrity of our web analytics stack: GA4, Google Tag Manager, and Search Console
• Ensure all changes to shared tracking infrastructure follow a documented review and sign-off process with affected stakeholders before execution
• Build and maintain a clear performance dashboard connecting organic visibility to pipeline, and translate data into actionable insights for cross-functional stakeholders

• Partner with…