Digital Marketing Specialist

Your Kind of Care.

At City Vet, care is personal. It's the way we care for our patients, connect with our clients, and support one another. Our vet-led clinics are built around people who are passionate about making a difference and empowered to provide care in a way that feels authentic to them. When you join City Vet, you're joining a team that values who you are, invests in where you want to go, and believes the best care starts with people who truly care.

That's Your Kind of Care.

JOB SUMMARY

The Digital Marketing Specialist supports the Senior Digital Manager and the VP of Digital Marketinginour day-to-day digital operations. This role maintains and updates Affinity-affiliated websites; builds and optimizes Google Business Profiles and directory listings to strengthen clinic visibility across AI assistants and AI-driven search,publishes content and structured data,and manages the digital marketing ticket queue to resolve clinic requests, issues, and reporting needs.

The ideal candidate maintains a high degree of accuracy across a large multi-location portfolio, demonstrates consistent follow-through and ownership of assigned work, and is eager to build expertise in a rapidly evolving search landscape while constantly pushing the boundaries of digital marketing and helping us reach new heights in the veterinary industry.

RESPONSIBILITIES & DUTIES

• Carry out the AI searchability improvements set by the Senior Digital Manager and VP of Digital Marketing: publishing content structured to answer real pet owner questions, adding and correcting schema markup, cleaning up on-page details, and keeping service, provider, and hours information identical everywhere AI tools read it.
• Build out and maintain
  
  Google Business Profiles and directory listings for every location inour listing management system
  
  Yextso every clinic is complete,accurate, and easy for AI assistants and local search to surface.
• Work the digital marketing ticketsystemdaily: intake, triage, and resolve clinic requests, issues, and reporting needs; keep requesters updated, elevate what needs the Senior Digital Manager, and close the loop so nothing sits.
• Execute website updates across Affinity's affiliated sites,service and provider pages, hours, promotions, landing pages, and new clinic pages, ensuring each one is accurate, brand-consistent, andLLMsearch-readable.
• Support paid media execution across Yelp, Reddit, and Metaads,and Google Adsbuilding and editing campaigns,writing and loading ad copy and assets, checking budget pacing,and consistently managing campaign performance
• Partner with clinic teams to plan, source, and publish blog content that answers real pet owner questions, building the topical authority and credible source material that AI assistants and search engines draw from when recommending veterinary care.
• Distribute and schedule local content through our centralized platforms (Yext,Semrush, Hub Spot) and confirm itispublished correctly across all clinics.
• Monitor reviews andclinic content across Google, Yelp, and other platforms; route items that need a clinic response, help teams respond well, and flag patterns.
• Serve as a day-to-day point of contact for our outside vendors and platform partners, including Hub Spot, Meta, Google, andYext,coordinating support requests and troubleshooting, staying current on new features and beta opportunities, and making sure our accounts, integrations, and data feeds are configured and working as intended.
• Run the digital checklist for newcliniclaunches:listings created and verified, website pages live, tracking in place, and campaigns launched on schedule.
• Pull and distribute recurring performance reporting for clinics and leadership, keep dashboards current, and flag anomalies rather than waiting to be asked about them.
• Help manage content scheduling and posting for organic and paid social media across platforms like Facebook, Instagram, Linked In, and Tik Tok.
• Support email marketing initiatives: build and segment lists, create campaign flows, schedule sends, and track performance metricsin Hub Spot.
• Keep documentation current:process steps, trackers, and clinic-facing how-to materialsso the work isrepeatableand clinics can self-serve where possible.
• Stay up to date on industry trends, especially changes in how AI assistants and search engines surface local businesses andbring recommendations forward.

REQUIREMENTS & QUALIFICATIONS

• Bachelor's degree in…