Vice President, Sales and Garden Events

Description

The Dallas Arboretum and Botanical Garden is seeking an innovative, entrepreneurial, and collaborative executive to lead Sales & Garden Events at one of the nation's premier public gardens and visitor destinations. Welcoming more than one million guests annually, the Dallas Arboretum offers an extraordinary setting for private events, weddings, corporate gatherings, group experiences, and signature garden events. The Vice President, Sales & Garden Events has the opportunity to build upon this strong foundation while shaping the next chapter of growth, developing new revenue opportunities, strengthening market position, elevating the client and guest experience, and creating distinctive experiences that bring people to the garden throughout the year.

This role calls for a leader who combines the commercial instincts of a strong hospitality executive with creativity, financial discipline, and exceptional people leadership. The Vice President will have the latitude to evaluate the business, identify opportunities, challenge existing approaches, and introduce new ideas while ensuring that growth supports the Arboretum's mission, values, brand, and commitment to excellence.

Equally important is the opportunity to lead and develop a talented team. The Vice President will foster a culture of respect, trust, collaboration, accountability, and achievement to create an environment where people are empowered to contribute ideas, grow professionally, and deliver exceptional results together.

For a leader energized by the intersection of hospitality, experiences, business growth, and mission, this is an opportunity to make a significant impact at an iconic Dallas institution with a national reputation and an ambitious future.

The Vice President, Sales & Garden Events provides strategic leadership for the Dallas Arboretum and Botanical Garden's sales, private events, and garden-events portfolio, with responsibility for driving earned revenue, developing innovative member and guest experiences, strengthening the Arboretum's position as a premier destination, and building a high-performing team and culture.

Reporting to the Chief Advancement Officer and serving as a member of the Advancement leadership team, the Vice President leads the strategy and performance of Sales & Garden Events, including corporate and private events, weddings, facility rentals, group sales, and seasonal and year-round garden events. The Vice President is responsible for developing strategies that grow demand and revenue while delivering exceptional experiences for guests, members, clients, and partners.

The Vice President combines strong business and financial acumen with hospitality, creativity, and people leadership. This position develops and manages departmental budgets and revenue forecasts; evaluates sales performance, pricing, profitability, and market opportunities; identifies opportunities for innovation and growth; and ensures the responsible stewardship of organizational resources.

As a senior leader, the Vice President develops talent and builds a culture grounded in respect, collaboration, accountability, innovation, and achievement. The position works across the organization to align Sales & Garden Events with the Arboretum's mission, strategic priorities, brand, financial goals, and commitment to an exceptional guest experience.

• Develop and lead a multi-year strategy for Sales & Garden Events that advances the Arboretum's mission, strengthens its competitive position, and meets or exceeds revenue and performance goals.
• Identify and evaluate new revenue opportunities, event concepts, partnerships, products, packages, and business models that expand the Arboretum's reach and financial performance.
• Maintain a strong understanding of hospitality, events, cultural attractions, experiential programming, and competitive market trends, translating insights into new opportunities for the Arboretum.
• Evaluate the performance and potential of the Sales & Garden Events portfolio and make strategic recommendations regarding investment, pricing, positioning, resource allocation, and growth.
• Collaborate with executive and departmental leadership to ensure Sales & Garden Events strategies support broader organizational priorities and an exceptional guest and member experience.

• Develop, oversee, and manage Sales & Garden Events…