Director, Communications

The Director of Communications will play a critical role in shaping and executing our internal and external communications, with a heavy emphasis on public relations, brand reputation management, and executive communications. This position requires a strategic communicator with proven experience managing corporate reputation, supporting C-suite executives, and developing comprehensive content strategies across all channels including blogs, videos, and multimedia content.

This position reports to the Senior Director of Marketing.

Note:

During the first 60 days, this role may provide support for community engagement initiatives as this function transitions to a separate department.
** Responsibilities:*
* ** Public Relations & External Communications:
*** Lead comprehensive public relations strategy and execution, including media relations, industry positioning, and thought leadership initiatives
* Oversee the creation of external communications, including press releases, media pitches, external affairs, and corporate announcements
* Own and organize public relations calendar and strategy
* Partner with and manage external public relations agency to execute PR campaigns and media outreach initiatives
* Monitor and manage brand reputation across all channels, implementing proactive reputation management strategies
* Build and maintain relationships with key industry journalists, analysts, and influencers in the data center and technology sectors
* Manage stakeholder communications including investor relations support, customer communications, and partner messaging
* Develop content for social media channels and ensure it aligns with our brand voice and strategic goals
* Coordinate external communications for product launches, partnerships, and major business announcements
* Develop crisis communication plans and serve as primary communications lead during crisis situations
* Oversee media training for executives and key spokespersons
* Manage awards submissions and industry recognition opportunities to enhance brand visibility
** Executive Communications:
*** Provide strategic communications counsel to C-suite executives and senior leadership team
* Draft executive messaging including speeches, presentations, bylined articles, and thought leadership content
* Support CEO and executive team with media interviews, conference presentations, and public speaking engagements
* Develop executive communication strategies for key business initiatives, acquisitions, and strategic announcements
* Coordinate executive visibility at industry events, conferences, and customer engagements
** Internal Communications:
*** Develop and implement strategies to keep employees informed, engaged, and aligned with company goals, using internal newsletters, announcements, and other materials
* Facilitate two-way communication via the corporate intranet, all-company email, town halls, video, and social media, ensuring consistent and effective messaging in collaboration with HR and other departments
* Advise senior leadership on impactful communication practices and build internal communication programs to drive engagement and convey company strategy, vision, and processes
* Support managers in their communication responsibilities through coaching and tools, fostering a two-way dialogue
* Lead change management communication strategies, adapting to external/internal environments, and manage key employee communication channels, measuring their effectiveness and recommending improvements
* Produce content to align employee work with company goals, monitor employee engagement, and collaborate with HR on improvement strategies
* Promote and reinforce the company's brand standards
*
* Qualifications:

*** 8+ years of experience in communications with significant public relations and brand reputation management experience
* Proven track record supporting C-suite executives with strategic communications and executive messaging
* Demonstrated experience in crisis communications and reputation management
* Strong portfolio of successful PR campaigns and media relations achievements
* Excellent writing, editing, and proofreading skills with a keen eye for detail
* Strategic mindset with ability to develop comprehensive content strategies across multiple channels including video content
* Experience with video content strategy and multimedia content development
* Strong organizational skills and the ability to manage multiple high-priority projects simultaneously
* Experience with social media management and website content creation
* Comfort working with senior executives and board-level communications
* Willingness to explore and utilize AI tools in communications
* Software experience:
Hub Spot, Canva, and project management tool
* Experience in the data center, power and energy, or technology industry preferred
* Crisis communications experience in technology or infrastructure industries preferred
* Media training and spokesperson experience preferred
* Experience with video production…