Luxury Marketing Director

LHH is currently recruiting for a Marketing Director for a permanent role with our luxury client in the Dallas, TX area. The ideal candidate will have approximately 10 years of marketing experience in the luxury goods sector and will demonstrate a strong background in digital marketing, social media, ecommerce, and brand management. This role will oversee a small, dynamic marketing team and work closely with executive leadership to drive strategic growth and brand excellence.

This is an onsite role at our client’s office in the Dallas area.

Responsibilities:

• Develop and execute comprehensive marketing strategies tailored to the luxury goods market, focusing on both short-term results and long-term brand equity.
• Lead digital marketing efforts, including SEO/SEM, email marketing, programmatic advertising, and online campaign management.
• Oversee the company’s social media presence, crafting engaging content and campaigns that resonate with high-end audiences across all relevant platforms.
• Drive ecommerce initiatives, optimizing the online customer journey, growing direct-to-consumer sales, and leveraging analytics to inform decisions.
• Manage and coach a small, high-performing team, fostering a collaborative and creative environment.
• Collaborate with creative, PR, and product teams to deliver cohesive and compelling brand experiences.
• Analyze market trends, competitive landscapes, and consumer insights to inform marketing activities and identify new opportunities.
• Establish and manage marketing budgets, ensuring effective allocation of resources for maximum ROI.
• Represent the brand at industry events, trade shows, and networking opportunities.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field;
  Master’s degree preferred.
• 8-15 years of marketing experience, with at least 5 years in the luxury goods sector.
• Expertise in digital marketing, social media strategy, and ecommerce platforms.
• Strong sense of luxury branding, storytelling, and customer experience.
• Demonstrated team leadership and project management skills; prior experience managing a small team required.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work onsite at our client’s office in Dallas, TX.

If this role sounds like a fit for you and you meet the above qualifications, please apply now for consideration.