Social Media Coordinator

Job Summary:

The Social Media Coordinator needs to be knowledgeable in social media strategy, audience cultivation and engagement, and pop culture. This position will require a keen focus on creating brand excitement, generating show awareness, increasing ticket sales, and cultivating patron interactions. The Social Media Coordinator will report to the Associate Director of Marketing. The position works cross-functionally with internal and external stakeholders to plan, craft, schedule and measure our organic social media and digital presence across current and emerging platforms.

This position requires a detail-oriented, highly organized team player with excellent interpersonal skills that work seamlessly and efficiently with AT&T Performing Arts Center staff and with end-users of the facilities. Essential skills include the ability to thrive in a fast-paced, ever-changing environment while maintaining a high level of professionalism. Must be a self-starter and work autonomously using independent judgment. A positive attitude towards the position and the Center's Core Values is imperative.

• Curate and create engaging and informative social media content that resonates with the AT&T Performing Arts Center’s current patrons and prospective audiences
• Develop content that results in increased engagement, monetization, and overall growth of the AT&T Performing Arts Center social media presence
• Design platform-specific content and posting strategies based on audience demographics.
• Maintain consistent brand voice across all social platforms.
• Boost high-performing posts using allocated brand budget.
• Track, code, and manage media invoices as assigned
• Manage and maintain marketing and social media content calendars, coordinating with sponsors, resident companies, and Dallas Arts District partners
• Monitor and positively respond and interact with comments and questions from patrons in a timely manner
• Ensure branded and sponsored content is published as requested and required with our sponsor agreements
• Collaborate with Marketing leadership on tactics and strategies aimed at improving growth of followers
• Manage the content, calendar, and posting of assets on our internal digital screens and marquees
• Own and post show listings to digital event calendars and community boards.
• Implement marketing campaigns and coordinate social media contests, polls and giveaways
• Track and analyze daily performance metrics to determine opportunities to increase impressions and engagement
• Attend events to engage with audiences and capture content.
• Research new and innovative social media tactics and platforms to maintain relevance
• Ensure Center's core values are being adhered to
• Other duties as assigned

Education and/or Experience

• Bachelor’s degree in Marketing, Communications or closely related discipline, or minimum 2 years’ experience working in digital marketing

• Must possess superior written, verbal skills, and editorial judgement with an understanding of the Center’s voice and role in the community
• Thorough understanding (in a business capacity) of social platforms including, but not limited to Tik Tok, Twitter, Meta (Facebook and Instagram), Linked In, Pinterest, etc.
• Detail-oriented with strong organization and project management skills
• Strong knowledge and passion for social media and performing arts
• Must be willing and able to work non-traditional hours in non-traditional settings (including nights and weekends as required)
• Must be willing to respond to alerts and critical needs during non-standard business hours
• Strong analytical skills and business acumen
• The ideal candidate must be a self-starter who’s willing to take on projects, work without supervision, and complete tasks independently
• Proficient with operating Microsoft Office Suite (particularly Word, Excel, PowerPoint)
• Design sensibility and basic Adobe Photoshop or Creative Suite skills is a plus
• Knowledge of and deep appreciation for the performing arts is preferred

AT&T Performing Arts Center is an equal opportunity employer and is committed to the belief that each individual is entitled to equal employment opportunity.