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Senior Account Executive, Public Relations; AdTech​/MarTech

Job in Dallas, Dallas County, Texas, 75215, USA
Listing for: Highwire
Full Time position
Listed on 2026-02-14
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, PR / Communications, Social Media Marketing
Salary/Wage Range or Industry Benchmark: 80000 - 100000 USD Yearly USD 80000.00 100000.00 YEAR
Job Description & How to Apply Below
Position: Senior Account Executive, Public Relations (AdTech / MarTech)

About Highwire

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic communications, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy and sustainability, professional and financial services, and more.

At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities—can feel safe, celebrated and worthy.

We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values:

  • Team Empowerment
  • Growth Mindset
  • Inclusion Always
  • Fierce Distinction

We're looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

Highwire. Above all.

Position Overview

At Highwire, our Senior Account Executives are more than media pros—they're tactical leaders, trusted client partners, and collaborative mentors who drive real results. On our Fin Tech, AdTech, and Mar Tech teams, you'll work with some of the most innovative companies shaping digital marketing, advertising technology, marketing platforms, and related sectors.

You bring 3–5 years of PR experience in an agency setting, a track record of media success, and the confidence to own campaigns from strategy to execution. You're a skilled communicator, a self-starter, and a relationship-builder who's ready to take the lead in a fast-moving, high-growth environment.

What You'll Do Client Service & Program Management
  • Lead tactical execution of key PR program elements including media relations, analyst relations, awards, speaking, and content.
  • Manage projects from concept through completion, ensuring alignment with strategic goals, timelines, and budgets.
  • Lead regular client communications, including owning and facilitating weekly PR calls and check-ins.
  • Serve as a reliable, go-to resource for clients, offering strategic counsel—even under high-pressure or reactive circumstances.
  • Develop and present quarterly campaigns and PR plans, incorporating creative themes, industry trends, and thought leadership.
  • Track competitor activity and identify timely opportunities for client commentary and positioning.
  • Participate in media training sessions, developing key messages and handling all session follow-up.
  • Develop budget recommendations and team priority allocations to support client needs.
Media & Influencer Relations
  • Own and lead media relations efforts, with strong existing relationships across at least 10 key business, tech, and industry publications relevant to Fin Tech, AdTech, and Mar Tech.
  • Consistently develop and deliver proactive, creative pitches that generate coverage and drive results for clients and the agency.
  • Identify emerging media opportunities and trends, sharing insights across teams to inform strategy and spark new ideas.
  • Utilize social and digital channels strategically to amplify earned media and engage with influencer communities.
  • Support and participate in social media influencer campaigns, integrating content and coverage amplification strategies.
  • Measure and report on the ROI of communications activities, using analytics to optimize future efforts.
  • Provide coaching to junior team members to strengthen media relationships and elevate pitching skills.
Writing & Content Development
  • Plan…
Position Requirements
10+ Years work experience
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