Director, Marketing

Position Summary

The Director of Marketing is responsible for leading and executing the company’s marketing strategy in support of wholesale distribution growth, brand positioning, and revenue objectives. This role partners closely with executive leadership, sales, underwriting, and carrier partners to elevate the firm’s market presence, support retail distribution efforts, and drive demand across key wholesale channels.

This position requires a strategic, data‑driven marketing leader with deep experience in B2B marketing, insurance or financial services, and multi‑channel campaign execution. The Director of Marketing will oversee brand strategy, demand generation, digital marketing, content, events, and go‑to‑market initiatives aligned with the company’s wholesale growth strategy.

• Develop and execute a comprehensive marketing strategy aligned with wholesale business objectives, distribution goals, and growth initiatives
• Lead brand positioning and messaging to strengthen the company’s presence with retail agents, brokers, and carrier partners
• Partner with sales, underwriting, and leadership to support retail distribution growth, product launches, and market expansion
• Oversee demand generation initiatives including digital campaigns, content marketing, email, events, conferences, and sponsor ships
• Drive thought leadership and market visibility through industry events, conferences, publications, and strategic partnerships
• Manage marketing analytics, reporting, and KPIs to measure campaign effectiveness, ROI, and pipeline impact
• Lead and develop internal marketing resources and external vendors, agencies, and consultants
• Ensure brand consistency and compliance across all marketing materials and communications
• Collaborate with compliance and legal teams to ensure marketing activities align with regulatory and industry standards
• Support executive communications and corporate initiatives as needed

• 8–12+ years of progressive marketing experience, preferably within insurance, wholesale insurance, MGA/MGU, financial services, or B2B professional services
• Proven experience leading marketing strategy and execution in a complex, growth‑oriented organization
• Demonstrated success supporting sales and distribution teams with marketing programs that drive measurable results
• Experience working with senior leadership and cross‑functional stakeholders

• Strategic thinking with the ability to translate business objectives into actionable marketing plans
• Strong understanding of B2B marketing, demand generation, and brand management
• Data‑driven mindset with experience using marketing analytics to guide decisions
• Excellent communication, presentation, and stakeholder management skills
• Ability to manage multiple priorities in a fast‑paced, remote environment
• Leadership capability with experience developing teams and managing vendors
• High level of professionalism, judgment, and discretion

• Bachelor’s degree in Marketing, Business, Communications, or a related field required
• MBA or advanced degree preferred but not required

Physical Demands. Office work involves working at a desk most of the time, using a stand‑up/sit‑down adjustable desk. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects. Typing, grasping, and repetitive motion typically is required every day, and walking and standing are required occasionally.

At World Insurance Associates (WIA), we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our products, and our community to flourish. WIA is honored to be an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, age, citizenship, marital status, disability, gender identity, sexual orientation, or Veteran status.

In addition, WIA makes reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant or employee with a disability, unless the accommodation would impose an undue hardship on the operation of our business.