Global Marketing Manager

Job Title:

Global Marketing Manager

The Global Marketing Manager is responsible for translating global category strategy into compelling positioning, messaging, and go-to-market frameworks for the collagen portfolio. This role owns global event strategy, owns the campaign architecture, defines content strategy, sales enablement, and brand consistency across regions, ensuring measurable impact on demand generation and value realization.

• Translate global category strategy into clear positioning, value propositions, and messaging frameworks for collagen portfolio;
• Define target segments, priority applications, and strategic focus areas;
• Ensure alignment of marketing strategy with product, pricing, and commercial objectives;
• Design global campaign frameworks and hero narratives across key collagen applications;
• Define content strategy, messaging hierarchy, and asset requirements;
• Govern global content standards and approve core assets;
• Develop global sales enablement frameworks and core materials in partnership with Product Management;
• Translate scientific and technical content into customer-ready value messaging;
• Enable sales teams with tools tailored to customer and application needs;
• Own lead-generation campaigns;
• Define global thought leadership themes and messaging for collagen platforms;
• Lead content strategy for key trade shows, conferences, and industry events;
• Partner with Science and Communications to amplify expertise externally;
• Define and track global marketing KPls and success metrics;
• Analyze campaign and content performance to inform optimization;
• Share insights and recommendations with stakeholders;

• Partner with regional marketing teams to adapt global strategies to local market needs;
• Provide guidance, toolkits, and best practices to support regional activation;
• Act as a central point of alignment between global and regional marketing.

• Bachelor's Degree in Food, Pharmaceutical, Chemistry or Nutritional science, followed by Marketing and/or Economic studies or related fields;
• Minimum of 5 years of professional Product Management experience;
• Willingness to travel 30% of the time. Overseas trips may require travel during weekends.

• Master's degree in above mentioned fields
• Experience using CRM, marketing automation, and analytics tools
• Ability to manage multiple initiatives under tight deadlines