Marketing Specialist

Sagemcom is a global technology company designing high‑performance broadband, energy, and IoT solutions. We’re looking for agile, forward‑thinking professionals who want to grow, innovate, and help build sustainable, high‑technology products for customers worldwide.

Sagemcom is seeking a Marketing Specialist to support our North American Business Unit and act as the primary liaison between the US team and Group Marketing in France. In this role, you will establish the regional marketing foundation, translate market and customer insights into actionable messaging, and enable commercial teams with compelling product narratives. You will work closely with Sales, Product Management, and R&D to ensure alignment with both US market dynamics and global strategy.

This position supports the Broadband Solutions (BBS) division, which designs and delivers next‑generation connectivity solutions for Communication Service Providers, including high‑speed internet gateways (CPE) for Fiber, Cable or 5G Fixed Wireless Access, and Software Services paired with Wi‑Fi, IoT, AI and Smart‑Home technologies.

This position is based in Dallas, TX.

• Market & competitive research:
  Conduct ongoing market analysis, monitor competitors, and maintain clear, up‑to‑date battle cards to support Sales and Product strategy.
• Technology trend evaluation:
  Track emerging technologies (e.g., AI, smart home, connectivity) and deliver concise briefs to guide leadership and product decision‑making.
• Customer & industry insights:
  Partner with Sales and Product teams to gather customer feedback and industry developments; convert insights into actionable recommendations.
• Product narrative support:
  Contribute to product positioning, value propositions, and messaging that reflect the needs of the US market while remaining consistent with Group Marketing direction.
• Marketing asset management:
  Own the creation, maintenance, and quality of marketing materials-datasheets, presentations, use cases, and internal/external assets.
• Sales enablement:
  Develop pitch decks, talking points, and customer‑ready content; assist Sales with RFQs and customer visit preparation.
• Sample & demo coordination:
  Work with Product and R&D teams to organize product samples, technical demonstrations, and equipment needs for customer meetings and trade shows.
• Content & PR development:
  Draft internal news, case studies, website updates, and press releases; coordinate approvals with Group Communications.
• Event support:
  Contribute to the planning and execution of US‑based trade shows and events, including booth content, demo readiness, staffing, meetings, partners, and logistics.

• 5+ years of experience in marketing, product marketing, or market intelligence-preferably in telecom, connectivity, SaaS, consumer electronics, or smart‑home/IoT environments.
• Strong capability in conducting market and competitive research and delivering clear, concise insights.
• Excellent storytelling, writing, and presentation skills, with a focus on clear messaging and visual structure.
• Experience working cross‑functionally with Sales, Product, and R&D teams, including coordination of technical demos.
• Comfortable collaborating across time zones and communicating with internal and external stakeholders.
• Curiosity for emerging technologies and innovation (AI, connectivity, smart home) is highly valued.
• Ability to travel for trade shows, customer meetings, and related activities in North America and Internationally (Europe).