Marketing Manager, IMEA

About the Role

We are looking for a high-performing Growth & Marketing Manager to assist Azar’s marketing efforts for the Turkey & Middle East region
, while being based out of India
. This role will drive user acquisition, engagement, and brand narrative for a Gen Z–centric audience across key GCC markets. You will work closely with cross-functional teams across global offices, while building a deep understanding of regional culture and user behavior.

If you are performance-driven, data-savvy, culturally aware, and fluent in internet culture—and ideally have adjacency to Middle Eastern or Turkish culture
—you’ll thrive in this role.

• Own and optimize paid acquisition, media execution, and performance marketing across Turkey & Middle Eastern markets.
• Work with agency partners and internal teams to deliver ROI-positive growth campaigns.
• Manage full-funnel metrics, acquisition, retention, reactivation, and campaign efficiency.
• Develop hypotheses, run experiments, and make data-backed decisions to scale growth.

• Support brand positioning for Azar in the Middle East by contributing cultural insights and helping shape the narrative.
• Partner with creators, influencers, and local cultural voices to drive Gen Z resonance.
• Assist in developing content, campaigns, and messaging tailored to regional sensitivities and user trends.

• Build a strong understanding of Middle Eastern and/or Turkish culture, trends, platforms, and youth behavior.
• Stay ahead of shifts in Gen Z preferences, media platforms, dating culture, and digital habits.
• Provide cultural guidance to global stakeholders to ensure Azar is relevant and locally meaningful.

• Consistently track, analyze, and report performance across campaigns.
• Proactively identify growth opportunities through data.
• Work deeply with dashboards, Excel/Sheets, analytics tools, and internal BI.

• Work closely with product, design, analytics, central marketing, and local market teams.
• Serve as the operational point person for the Middle East region from India.
• Drive clear communication and project management across time zones.

• 5–7 years of experience in performance marketing
  , digital marketing
  , growth
• Strong understanding of Gen Z media behavior and creator/influencer ecosystems.
• Demonstrable experience in data-driven decision making and experimentation.
• Proven ability to run growth campaigns across paid social, UAC, display, or programmatic platforms.
• Comfort with ambiguity, speed, and building from 0→1.
• Excellent communication and cross-cultural collaboration skills.