Field Marketing Specialist

Vivazen launched with a disruptive idea: that a small, plant-powered shot could outperform the synthetic stimulants dominating convenience counters. Over a decade later, we’ve not only proven it, we’ve defined the category. As the original brand to bring kratom-based products to market, we’ve since expanded into a powerful portfolio of clean, effective botanical blends with more than 700 million servings sold nationwide.

Retailers rely on Vivazen to drive real revenue in minimal space. Consumers trust us for fast-acting, feel-good energy they can count on. And behind it all is a business built for speed, ownership, and performance.

At Vivazen, you won’t wait for permission or promotion. From day one, you’ll run a real territory with clear goals, visible numbers, and the support to win. As we enter a new phase of rapid growth, we’re building a team that’s as ambitious as the opportunity. If you're motivated by autonomy, accountability, and upward mobility—and you want to help shape the future of natural performance, you’ll go far at Vivazen.

• 20-25 hours per week
• Potential full-time in April
• This role pays $40/hour

The Field Marketing Specialist will lead and execute grassroots marketing initiatives across the Dallas market, driving brand awareness, trial, and sales through high-impact field programs and event activations. This role operates autonomously in-market while partnering closely with the Director of Field Marketing on strategy, reporting, and performance. The ideal candidate brings hands-on, in-house brand experience (not agency), thrives in fast-paced startup environments, and excels at building and managing high-performing brand ambassador teams.

• Recruit, hire, train, and manage a team of brand ambassadors to represent the brand in-market
• Lead the day-to-day execution of field marketing programs, sampling initiatives, and event activations
• Uphold brand standards, messaging, and executional excellence across all field efforts
• Implement and execute go-to-market strategies at the local level in alignment with national priorities
• Manage field marketing budgets, track spend, and ensure efficient allocation of resources
• Develop, implement, and report on ROI tracking to measure program effectiveness and optimize performance
• Plan, coordinate, and execute events, including weekend and evening activations as required
• Identify and secure grassroots marketing opportunities, local partnerships, and community engagements
• Serve as the primary field marketing lead for the Dallas market, operating independently while escalating insights, wins, and challenges to leadership
• Travel within the region as needed to support events and market expansion

• Minimum of 3+ years of field marketing experience directly with a brand (not an agency)
• Strong background in CPG, preferably with startup or high-growth brands
• Proven experience building, training, and managing brand ambassador teams
• Demonstrated success in grassroots, experiential, and event-based marketing environments
• Experience managing budgets and tracking ROI for field marketing programs
• Highly resourceful, self-motivated, and comfortable operating autonomously
• Strong knowledge of the Dallas, TX market, with the ability to support activations within a 50-mile radius
• Willingness to work weekends and travel as event schedules require