Media Director

Responsibilities

• Serve as the primary day-to-day lead for Pluralsight’s media agency, ensuring strong communication, clear priorities, and high-quality deliverables.
• Set agency goals, manage scopes of work, and lead regular business reviews, performance readouts, and optimization planning.
• Ensure media plans align with Pluralsight’s full-funnel objectives across B2B, Brand, and B2C.
• Help shape and execute integrated media strategies that support Pluralsight’s growth goals—driving B2B demand and pipeline impact while scaling B2C acquisition and retention.
• Partner cross-functionally to translate business priorities into channel plans, flighting strategies, testing roadmaps, and optimization playbooks.
• Ensure tight coordination between messaging, creative, audience strategy, and channel execution to improve efficiency and performance.
• Collaborate with Revenue Marketing and GTM leads to ensure media reflects campaign and audience strategies.
• Integrate media into field, event, and ABM programs with clear performance goals and reporting.
• Adapt media execution based on evolving business priorities and performance trends.
• Partner closely with Analytics to define measurement frameworks, reporting standards, and attribution approaches; ensure insights drive action.
• Collaborate with Finance on forecasting, budget governance, spend reconciliation, variance analysis, and ROI narratives complete with actionable insights across B2B, Brand, and B2C.
• Partner with Marketing Ops, Analytics and Finance in building shared visibility across performance, pacing, and outcomes—ensuring decisions are data-driven and financially sound.
• Own media KPIs and performance outcomes across channels (e.g., pipeline impact, CAC/ROAS, conversions, retention, awareness).
• Lead ongoing testing and optimization (creative, audience, landing experience, channel mix) to improve efficiency and incrementality.
• Establish dashboards and reporting cadences that provide clarity on performance and drivers.
• Deliver recurring executive-level performance reporting and insights across paid media, overall marketing spend, and promotional investments.
• Create clear, decision-ready narratives: results vs. goals, key drivers, risks, tradeoffs, and recommended actions.
• Manage media budgets with strong forecasting, pacing, and reconciliation practices.
• Oversee invoicing workflows and ensure financial accuracy.
• Own and manage Pluralsight’s B2C promotional discount strategy, including promo calendar planning, offer design, and performance evaluation.

• 10+ years of experience in paid media, growth marketing, or performance marketing, including ownership of strategy and execution. B2B media experience required.
• Proven experience managing and scaling a media agency relationship (planning, execution, optimization, budget).
• Strong track record of KPI ownership and driving measurable outcomes across full-funnel media.
• Experience managing significant budgets, forecasting/pacing, and translating performance into executive-ready insights.
• Operational strength with invoicing workflows, approvals, and accounts payable record-keeping.
• Strong cross-functional leadership and communication skills; able to influence without authority.
• This is a remote role; however, applicants located within 45 miles of our Westlake/Dallas, TX office should expect to work on-site Tuesday through Thursday, with remote flexibility on Mondays and Fridays.

• We’ve got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO, wellness reimbursements, Pluralsight subscription, professional development funds and more.