Marketing Manager

Job Title:

Marketing Manager

Location:

White Rock Medical Center - Dallas, TX

Job Type: Full-Time, on-site

About Us:

White Rock Medical Center is a community-focused healthcare provider committed to delivering exceptional care and strengthening relationships with our patients and neighbors. We're expanding our team with a Marketing Manager who can set strategy and roll up their sleeves-partnering closely with our entry-level Marketing & Communications Coordinator to elevate our brand, grow patient volume, and deepen community engagement.

Position Summary:

The Marketing Manager is a player-coach responsible for building and executing the hospital's integrated marketing strategy while directly supervising the Marketing & Communications Coordinator. This leader will combine high-level planning (annual plans, budgets, channel strategy, vendor selection) with day-to-day execution (campaign builds, content editing, event support, and analytics), ensuring efforts are HIPAA-compliant, data-driven, and aligned with organizational priorities.

Key Responsibilities:

Leadership & People Management:

• Directly manage the Marketing & Communications Coordinator: set goals, provide coaching, review work, and develop skills.
• Build lightweight processes and standards (briefs, calendars, templates).

Strategy & Planning:

• Own annual and quarterly marketing plans for service lines and community programs.
• Develop and present budget proposals, forecasts, and ROI models.
• Establish brand governance and content guidelines.

Hands-On Execution:

• Partner with Coordinator to create and publish content across web, social, and email.
• Lead community outreach programs and health fairs.
• Manage vendor relationships and negotiate contracts.

Data, CRM & Measurement:

• Define KPIs and dashboards for patient acquisition and engagement.
• Run A/B tests and optimize funnels.

Compliance & Reputation:

• Ensure HIPAA-compliant marketing practices.
• Support reputation management and crisis communications.

Benefits:

• Health, dental, and vision insurance
• Paid time off and holidays
• Professional development opportunities
• Retirement plan options

Requirements

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3-5+ years of progressive marketing experience, ideally in healthcare.
• Demonstrated success in leading small teams and hands-on execution.
• Proficiency with marketing tools (CRM, email, social, SEO/SEM, analytics).
• Exceptional writing, editing, and project management skills.

Preferred

Skills:

• Experience with CRM systems and analytics tools.
• Experience proving ROI for campaigns.
• Familiarity with HIPAA-compliant workflows; PR experience.
• Bilingual (English/Spanish) is a plus.
• MBA, MPH, or relevant certifications a plus.