Manager, Spirits Brand Management

A Taste of What You’ll Do

As a Marketing Brand Manager in the Spirit of Gallo portfolio, you will lead the development and execution of innovative and bespoke marketing strategies and tactics that elevate spirits brand performance and deliver meaningful consumer experiences. You'll own your brand's positioning, managing a 12–18 month planning horizon to ensure consistency at each and every touch point the brand is present, while aligning all initiatives to business objectives, growth plans, and long-term portfolio health.

In this role, you will bring brands to life by translating consumer insights into compelling campaigns and end‑to‑end experiences that drive engagement and loyalty. You'll collaborate cross‑functionally and with internal and external partners to develop breakthrough ideas, optimize the marketing mix, and ensure every touchpoint reflects the brand's identity. Your ability to balance creativity with analytical rigor will enable you to continuously improve ROI and strengthen brand equity.

A critical part of this role is P&L ownership — you will be responsible for managing budgets with discipline, ensuring spend is allocated effectively across the marketing mix, and delivering against brand performance KPIs that drive both top‑ and bottom‑line results. Your financial acumen and commitment to accountability will be just as important as your creative vision.

You will also serve as a leader and coach, mentoring team members while driving accountability and performance. By leveraging agile marketing practices and embracing innovation, you will test, learn, and scale new ideas that keep your brands competitive in a dynamic marketplace. With regular market visits and close partnership with distributors and customers, you'll stay connected to real‑world insights that shape impactful brand strategies.

• Master's degree plus 4 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of Gallo Spirits BU experience reflecting increasing levels of responsibility;
  
  OR High School diploma or State‑issued equivalency certificate plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility.
• Required to travel up to 50% of the time to designated business locations and to support in‑market expectations in order to effectively perform essential job responsibilities.
• Knowledge of the on‑premise channel.
• Experience managing A&P budgets with a diverse marketing mix.
• Demonstrated ability to think analytically.
• Experience managing a broad range of stakeholders & multiple external agencies.
• Ability to effectively manage competing priorities and operate with a sense of urgency.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

• Master's degree plus 6 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of Gallo Spirits BU experience reflecting increasing levels of responsibility.
• Experience managing a P&L.
• Strong understanding of the…