Director Marketing Demand Generation

Location and Compensation

Community:
Texas Support Center

Address: 3501 Olympus Boulevard Dallas, Texas 75019

Pay Range: $-$+ Annual

Own the Pipeline. Drive the Growth. Redefine What Demand Generation Looks Like.

At Lifespace, Our Space is built on delivering meaningful experiences and that starts with how we attract, engage, and convert our future residents and customers. We're looking for a Director of Marketing, Demand Generation, who doesn't just manage campaigns, you own outcomes.

This is a high impact leadership role for a marketer who thrives at the intersection of data, strategy, and execution, someone who knows how to turn media spend into qualified pipeline, measurable revenue, and scalable growth.

• Own a multimillion-dollar marketing engine and directly impact business growth
• Lead across the full funnel from first click to revenue attribution
• Shape the future of AI-driven marketing (Google AI Overviews, ChatGPT, generative search)
• Influence executive-level strategy and partner directly with senior leadership
• Hold agencies accountable and drive real performance, not just activity

End-to-End Demand Generation Strategy

• Lead integrated acquisition strategy across:
  Paid Search, Paid Social, Organic Social, SEO / AEO / GEO (Generative Engine Optimization), Programmatic, CTV/OTT, and ABM
• Drive performance against CPL, CAC, and pipeline/revenue targets

Performance Marketing That Actually Performs

• Own optimization across the full funnel from click to conversion
• Continuously test, learn, and scale what works
• Turn insights into action fast

Agency & Budget Accountability

• Manage and optimize a $5M+ media budget
• Hold agency partners accountable for ROI, transparency, and execution
• Make smart, data-driven investment decisions

AI-Driven Search & Digital Innovation

• Ensure brand visibility across:
  Google AI Overviews, ChatGPT, Perplexity, and emerging platforms
• Build citation-ready, structured content ecosystems (FAQ, schema, conversational AI)
• Stay ahead of how people search and how brands show up

Advanced Analytics & Attribution

• Lead Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing
• Translate complex data into clear, actionable decisions

• 8 to 12 years in digital/growth marketing with proven ownership of pipeline and revenue outcomes
• Experience managing $5M+ annual media budgets with clear ROI accountability
• Deep expertise in Paid media + SEO/AEO/GEO, Conversion rate optimization (CRO), Multi-touch attribution and performance analytics

• Google Analytics (GA4) or Adobe Analytics
• Data tools:
  Excel, Looker, and ETL platforms (Funnel.io, Supermetrics, etc.)
• Strong understanding of schema markup and structured data for AI search

• Experience leveraging AI tools for Campaign optimization, Keyword discovery, Creative iteration, Performance insights
• Familiarity with AI-search visibility platforms (Profound, Goodie, AthenaHQ, etc.)

Lifespace Communities, based in Dallas, Texas, is one of the nation's top 10 largest nonprofit senior living organizations. Founded in 1976, Lifespace Communities owns and operates 15 continuing care retirement communities in seven states, serving more than 5,200 residents and employing over 4,500 team members. The organization is committed to creating communities where people are empowered to live their aspirations.

Equal Opportunity Employer