Marketing Specialist

Marketing Specialist

Reports to:

Marketing Project Coordinator

Location:

On-site (Lewisville, TX)

Are you a creative self-starter with a passion for marketing and design? We're looking for a dynamic Marketing Specialist to join our growing team in Dallas! In this role, you'll support a variety of marketing initiatives— from managing digital campaigns and social media to email marketing, graphic design, and Google Ads. You'll collaborate across teams, bring fresh ideas to the table, and help execute campaigns that drive engagement and boost brand visibility.

If you're highly organized, creative, and ready to make an impact, we want to hear from you!

• Manage and update website content using Word Press, including banners, blog posts, and new pages
• Ensure all digital content remains current, engaging, and aligned with brand standards
• Oversee social media channels using tools such as Airtable and Hootsuite
• Maintain consistent branding while driving audience engagement across platforms

• Develop and execute automated email campaigns via Mail Chimp to engage prospects, customers, and partners
• Design and implement email signature banners using Code Two
• Maintain, segment, and optimize customer databases for targeted communication

• Plan, launch, and optimize paid search campaigns through Google Ads to drive traffic and generate leads
• Monitor campaign performance, adjust budgets, and refine bidding strategies to maximize ROI
• Analyze key performance indicators (KPIs) and recommend data-driven improvements

A strong working knowledge of Adobe CS and fully competent in Adobe InDesign and Photoshop is preferred.

• Create high-quality visual content using Adobe Creative Suite (InDesign, Photoshop) for print and digital use
• Design marketing collateral such as flyers, brochures, advertisements, and signage while maintaining brand consistency
• Develop compelling sales presentations for both new and existing products
• Collaborate with sales and internal teams to deliver tailored design solutions
• Generate innovative concepts to enhance marketing materials and strengthen brand presence

• Bachelor's degree or equivalent combination of education, training, and experience
• 1-2 years of professional marketing experience or relevant internship experience
• Proficiency in Adobe Creative Suite (InDesign, Photoshop) and Microsoft Office (Word, Excel, PowerPoint)
• Experience with CMS platforms (e.g., Word Press, Joomla); familiarity with HTML is a plus
• Google Ads certification or hands‑on paid search experience is a plus
• Experience with Salesforce is advantageous
• Strong organizational and time‑management skills with the ability to meet deadlines
• Proactive, creative, and detail‑oriented mindset with a passion for marketing and design
• Ability to work both independently and collaboratively within a team
• Bilingual (English & Spanish) is a plus