Marketing Operations Manager

Many say they want to change the world. We’re actually doing it. Newman Ministry exists to ensure every young person has a clear pathway into authentic Christian community—especially during the most vulnerable transition of life: the move from high school to college. We do this through three interconnected organizations:

• Newman Connection connects students to Catholic campus ministry before they arrive on campus.
• Called is our SaaS discipleship platform—a relational operating system that helps ministry leaders track, shepherd, and grow their communities.
• Newman Student Housing builds faith-centered living communities near universities.

We’re also leading the Faith Forward Movement—a national initiative rallying parishes, schools, and families to keep Catholic students connected through the college transition.

Our North Star: communities where every person is Needed and Known.

Marketing Operations Manager

Remote

• Full-Time
• Reports to Director of Marketing

You’ll build and run the systems that turn our marketing strategy into measurable growth. This role owns marketing automation, campaign execution, lead-generation infrastructure, and CRM governance across everything we do—Called, Newman Connection, Faith Forward, and beyond.

The Director of Marketing sets the direction—audiences, messaging, campaign priorities. You make it real. You’re the one who builds the Hub Spot workflows, launches the landing pages, optimizes the conversion paths, and tells the team what’s actually working. You don’t just set up systems—you think about who they serve and whether they’re delivering.

• Build a marketing automation engine in Hub Spot that nurtures leads from first touch through conversion—for both our SaaS platform and nonprofit programs.
• Establish a single source of truth for CRM data, giving marketing, sales, outreach, and development teams clean, reliable data they can act on.
• Execute and optimize campaigns designed by the Director of Marketing that drive Called platform adoption, grow our donor base, and expand Faith Forward’s national reach.
• Create dashboards and reporting that show exactly what’s working, what isn’t, and what to do about it.

• Own Hub Spot marketing automation end-to-end: workflows, sequences, email campaigns, lifecycle stages.
• Build and maintain lead scoring models and segmentation strategies.
• Create automated nurture campaigns for potential customers, donors, and ministry partners.
• Own CRM data integrity, structure, and governance—no one should question the numbers.
• Define and manage the technical marketing lifecycle from first touch to conversion.

• Take campaign briefs from the Director of Marketing and bring them to life—landing pages, forms, emails, and workflows.
• Execute campaigns for SaaS growth (Called) and donor/partner engagement (Newman Connection).
• Own campaign tracking, attribution, and ROI measurement.
• Run A/B tests and iterate continuously to improve performance.

• Build lead magnets and landing pages designed to convert.
• Optimize form capture, lead flows, and conversion paths across all channels.
• Monitor pipelines and surface opportunities to improve lead quality and conversion rates.

• Build and maintain CRM dashboards that inform marketing, outreach, development, and product decisions.
• Track campaign performance across the full funnel—lead generation, conversion, and retention.
• Tell us which channels are actually driving parish sign-ups and which ones we should stop investing in.
• Ensure marketing attribution is accurate and actionable across all campaigns.

• Partner closely with the Director of Marketing—she sets strategy, you execute and optimize.
• Work across product, outreach, development, and leadership teams to ensure systems and integrations support the mission.
• Collaborate with the Social Media Manager to connect organic content to lead generation and automation.

• 2–4 years of experience in marketing operations, demand generation, or marketing automation.
• Hands‑on…